Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml
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RRP: £26.67 Current price: £21.34
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Founded in 2014 by Dean Christal, OLAPLEX has changed the landscape of the hair care industry. After employing two chemists to find a chemical that wouldn't damage dyed tresses, the team formulated the brand's proprietary, patented Bond Building Technology. Utilising this complex is the No.4P Blonde Enhancer Toning Shampoo (250ml), a purple-toned cleanser that helps to neutralise brassy tones while intensely moisturising and brightening tresses.
Is your blonde looking a little brassy? There's no need to fret when OLAPLEX's No.4P Blonde Enhancer Toning Shampoo (250ml) can come to the rescue.
Powered by a cutting-edge toning system, this cleanser offers customisable blonde maintenance. Brimming with highly concentrated pigments, it lets you choose your toning level: the longer you treat, the brighter the results. It's suitable for all-over colour, balayage or natural blonde styles too. If that wasn't enough, this purple shampoo is also enriched with brand's patented Bond Building Technology, which works to transform dry, brittle strands into a soft, visibly shiny finish. No orange hues here...
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Distribute evenly between palms first. Apply to wet hair and lather fully. Leave on for 1-3 minutes. (For more intense toning, leave on up to 5 minutes.) Rinse well and condition.
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Customer Reviews
5 stars rating 162 reviews
4 stars rating 64 reviews
3 stars rating 12 reviews
2 stars rating 9 reviews
1 stars rating 7 reviews
Top Customer Reviews
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Best Purple Shampoo
That’s the best purple shampoo I ever bought. It gives my hair the most beautiful salon like cool tone. Some reviews say it gives no difference, but try to leave it on for 5-10minutes, depends on your needs how dramatic tone do you want. I tone it once a week, leave it on my hair for about 10 minutes and it last at least a week on my hair. I have balayage and my hair look so beautiful after the wash like I have been is salon. The only thing you have to leave it for longer, the package also says it.
by Ellie
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not worth the money
I am a huge Olaplex fan and I have been for years, I use so many of their products and I always get compliments on my hair, so as soon as I found out they have a purple shampoo I immediately had to try it. Being light blonde I have struggled to find a purple shampoo which I am truly happy with and I really thought this was going to be the one for me. However, I have used this shampoo for a few weeks now and I really can't get on with it. It doesn't leave my hair shiny or smooth looking unlike all the other Olaplex products and it doesn't seem to tone my blonde or remove the brassy tones - I saw no difference after using it. I wouldn't recommend this product and I was really disappointed
by Elle Verified Purchase
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Re-ordered immediately after I tried it!
I've tried many purple shampoos in the past but this is from another world! I got my first one in early December and immediately went back on the Cult Beauty website to repurchase because I don't want to be without it. It leaves my hair looking as if I'm just out of the salon: beautifully toned (it really gets rid of the icky warm hues!), but also soft and shiny. Could not recommend more.
by Irina Verified Purchase
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Good but not special
I like this shampoo, it does the job and brightens my blonde nicely. Only reason it’s not 5 stars is I have others that I prefer.
by Ally
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good
it's good enough but there is some another good purple shampoo for cheaper that makes better results
by Laura Verified Purchase
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Not for me
I’m a natural blonde and can’t say I can notice a difference. Will finish the bottle but unlikely to repurchase.
by heather Verified Purchase
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Best I’ve used
This is by far the best I have used it brightens without stripping the hair of moisture like some do.
by Debbie Verified Purchase
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Very Disappointing
I absolutely LOVE Olaplex products. I couldn’t wait to try this toning shampoo when it came back into stock. I purchased a bottle for myself and my Mum. Sadly neither of us liked this shampoo and it failed to lather. Disappointed and a waste of money.
by Jill Verified Purchase
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Love it!! BUT!!
Love this and it works but I wouldn’t recommend you leave it on too long if you have very blonde or dry ends as it soaks up the colour like a sponge, my hair went purple almost grey looking on my high lights and it took a few washes with normal shampoo to remove the colour
by Nicola Verified Purchase
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Ban the brass
Does what it says on the tin. Decent size & didn’t stain my hands. Didn’t expect less from this brand and wasn’t disappointed
by Charlotte Verified Purchase
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