Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml
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£26.67
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Founded in 2014 by Dean Christal, OLAPLEX has changed the landscape of the hair care industry. After employing two chemists to find a chemical that wouldn't damage dyed tresses, the team formulated the brand's proprietary, patented Bond Building Technology. Utilising this complex is the No.4P Blonde Enhancer Toning Shampoo (250ml), a purple-toned cleanser that helps to neutralise brassy tones while intensely moisturising and brightening tresses.
Is your blonde looking a little brassy? There's no need to fret when OLAPLEX's No.4P Blonde Enhancer Toning Shampoo (250ml) can come to the rescue.
Powered by a cutting-edge toning system, this cleanser offers customisable blonde maintenance. Brimming with highly concentrated pigments, it lets you choose your toning level: the longer you treat, the brighter the results. It's suitable for all-over colour, balayage or natural blonde styles too. If that wasn't enough, this purple shampoo is also enriched with brand's patented Bond Building Technology, which works to transform dry, brittle strands into a soft, visibly shiny finish. No orange hues here...
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Distribute evenly between palms first. Apply to wet hair and lather fully. Leave on for 1-3 minutes. (For more intense toning, leave on up to 5 minutes.) Rinse well and condition.
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Customer Reviews
5 stars rating 160 reviews
4 stars rating 64 reviews
3 stars rating 12 reviews
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Does the trick
This is a good purple shampoo for highlights - I’ve been pretty diligent about using it once a week and I have noticed that my highlights have lasted better than they usually do without it
by Niki Verified Purchase
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Best purple shampoo out there!
I have tried every single purple shampoo out there! This one not only brightens but feels so healthy too. You really don’t need much either! And don’t leave it on long or you’ll have purple hair!
by Sarah Verified Purchase
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Good but use sparingly
This is a good product and can definitely help keep your highlights from going brassy but need to use spaingly…. Eg once a week max as it does dry out your hair and need to follow with a very strong moistening condition.
by H Verified Purchase
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Great for bleached damaged hair
Amazing job at toning my hair after one wash, and sort of recovered my hair
by H Verified Purchase
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Best purple shampooo
What can I say that hasn't already been said? This really is a great purple shampoo for blonde hair! It tones without stripping, leaving behind locks that are brighter and never brassy or ashy.
by Madelyn - Cult Beauty Staff Verified Purchase
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Dries my hair out
It makes the blonde look brighter and less orange but dries my scalp and hair out.
by Bri Verified Purchase
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Who doesn’t love this
Just a staple in my bathroom Works a treat Bottle lasts as a little goes a long way Can washing and out or leave for a brighter look
by Rebecca Verified Purchase
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The best
We already know this is one of the bests, I use this to keep my blonde white between very long gaps due to travel of not having hair done, it keeps my hair bright and a little goes a long way, one bottle using once a week has lasted 8 months, bought two this time so I have a years supply
by Rebecca Verified Purchase
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The best
This is my go-to toning shampoo (although the one by Fudge is also excellent). It's not at all drying like many toning shampoos and it's very, very effective. My hairdresser says that some people who use toning shampoos end up with an ashy hair colour which is then difficult to highlight; she hasn't said this of my hair, such is the quality of Olaplex products.
by Anna Verified Purchase
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Perfect for blondes
I like this shampoo, I bleached my hair and sometimes I have yellow hair but this shampoo helps me with that.
by Audrey Verified Purchase
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