Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml
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£28.00
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Founded in 2014 by Dean Christal, OLAPLEX has changed the landscape of the hair care industry. After employing two chemists to find a chemical that wouldn't damage dyed tresses, the team formulated the brand's proprietary, patented Bond Building Technology. Utilising this complex is the No.4P Blonde Enhancer Toning Shampoo (250ml), a purple-toned cleanser that helps to neutralise brassy tones while intensely moisturising and brightening tresses.
Is your blonde looking a little brassy? There's no need to fret when OLAPLEX's No.4P Blonde Enhancer Toning Shampoo (250ml) can come to the rescue.
Powered by a cutting-edge toning system, this cleanser offers customisable blonde maintenance. Brimming with highly concentrated pigments, it lets you choose your toning level: the longer you treat, the brighter the results. It's suitable for all-over colour, balayage or natural blonde styles too. If that wasn't enough, this purple shampoo is also enriched with brand's patented Bond Building Technology, which works to transform dry, brittle strands into a soft, visibly shiny finish. No orange hues here...
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Distribute evenly between palms first. Apply to wet hair and lather fully. Leave on for 1-3 minutes. (For more intense toning, leave on up to 5 minutes.) Rinse well and condition.
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Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml
£28.00
Customer Reviews
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Purple shampoo
Has a strange smell but is hydrating and keeps my blonde blonde
by Anna Verified Purchase
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Very pigmented
I love this shampoo, have repurchased many times now. Super pigmented especially when applied to dry hair. It is however incredibly drying but I find that’s the case with all purple shampoos.
by Katie Verified Purchase
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Works well…
…to keep the brassiness away. I had balayage done on my virgin hair so needed a strong purple shampoo to keep the brass away from the bleached hair and this has done the job really well.
by Shorna Verified Purchase
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Best purple shampoo
This is the best purple shampoo I’ve tried and it doesn’t dry my hair out at all!
by Jessica Verified Purchase
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Great for Toning
Tones my hair very quickly I have brassy undertones that come up after a few washes … and this the perfect shampoo for toning
by Salma Verified Purchase
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very effective!
it doesn't decrease hair quality which is difficult to find in purple shampoos, but don't leave on for too long as it will dye purple lol, I find 2 minutes to be more than enough
by Alexis Verified Purchase
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Good product
Helps keep my blonde looking better for longer. Have not found anything better
by Nat Verified Purchase
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Uusually love Olaplex shampoo - but......
Not a fan of this - didn't seem to do anything over and above what a cheaper 'purple' shampoo does - so not sure that it's worth the extra money
by Joanne Verified Purchase
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Good purple shampoo
I try so many purple shampoo but this one it’s my number one. My hair doesn’t look dry anymore. I like Olaplex products, I combine this shampoo with number 3 and 5 that’s perfect!
by Audrey Verified Purchase
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Great product.
After going blonde balayage, my hairdresser recommended this product to me to up keep my blonde! I use it once a week and keep it on for 5 minutes. It seems to be working well, no yellow in my hair and people I know ask me constantly if I’ve gone blonder! 10/10 would recommend
by Jessica Verified Purchase
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