Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml
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£28.00
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Founded in 2014 by Dean Christal, OLAPLEX has changed the landscape of the hair care industry. After employing two chemists to find a chemical that wouldn't damage dyed tresses, the team formulated the brand's proprietary, patented Bond Building Technology. Utilising this complex is the No.4P Blonde Enhancer Toning Shampoo (250ml), a purple-toned cleanser that helps to neutralise brassy tones while intensely moisturising and brightening tresses.
Is your blonde looking a little brassy? There's no need to fret when OLAPLEX's No.4P Blonde Enhancer Toning Shampoo (250ml) can come to the rescue.
Powered by a cutting-edge toning system, this cleanser offers customisable blonde maintenance. Brimming with highly concentrated pigments, it lets you choose your toning level: the longer you treat, the brighter the results. It's suitable for all-over colour, balayage or natural blonde styles too. If that wasn't enough, this purple shampoo is also enriched with brand's patented Bond Building Technology, which works to transform dry, brittle strands into a soft, visibly shiny finish. No orange hues here...
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Distribute evenly between palms first. Apply to wet hair and lather fully. Leave on for 1-3 minutes. (For more intense toning, leave on up to 5 minutes.) Rinse well and condition.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Excellent toning shampoo
Great shampoo, i've really enjoyed using it. My hair looks much better.
by Jade Verified Purchase
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Great for brassiness
I used this for the first time and am really happy with the results. I’d read a lot of the reviews and expected my hair to be dry and tangled afterwards so was armed ready with the No 8 moisture mask. However not sure if it was because I used the Olaplex 4c clarifying wash first to get rid of build up but my hair felt fine after using the blond shampoo, but I did follow up with a mask anyway! I left the shampoo on for 2-3 minutes and once dry I could immediately see a difference - my hair is highlighted with blond and some dark blond/brown low lights so can easily look brassy. However after one use the brassiness has gone and it’s a much ‘cleaner’ blond and so shiny too. Very impressed!
by CLAIRE Verified Purchase
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Great shampoo for blondes
Great quality shampoo for blonde hair. Tones down blonde and any yellow tones to the blonde hair & gives a high quality finish
by Jessica Verified Purchase
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Favourite purple shampoo
After trying various brands of purple shampoo this is my favourite and gives the best results. Does stain like others so I wear gloves.
by Kez Verified Purchase
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Effective toner
I use this about once a month on my blonde balayage which gets a bit brassy. It really refreshes the blonde colour and removes the orange tones, making me look like I've been to the hairdresser again. Follow up with conditioner though as it really dries (and knots) your hair up.
by Sarah
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Best purple shampoo
Loved it more than any other purple shampoo. Works like a toner and it left no hint of purple
by Elona Verified Purchase
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Great to remove gold brassiness from caramel highlights
I’ve recently gone lighter. After a holiday in the sun and pool my hairdresser recommended to buy a toner to remove the brassiness and tone my hair to be more soft cream lights. I got his from CB and use it once a week. I’m definitely not a beautiful as Jennifer Aniston but my hair looks near similar to hers after I use it and feels lovely and soft. Worth the investment.
by Catherine Verified Purchase
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Love
The best purple shampoo I have used, doesn’t dry out your hair and tones it perfectly!
by Kate Verified Purchase
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Amazing
Great shampoo with helping to get rid of yellow tones
by Jan Verified Purchase
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Lovely Toning Shampoo
Great! Has left my hair with a lovely cool tone, without drying it out. Just what I was looking for!
by Jade Verified Purchase
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