Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml
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£28.00
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Founded in 2014 by Dean Christal, OLAPLEX has changed the landscape of the hair care industry. After employing two chemists to find a chemical that wouldn't damage dyed tresses, the team formulated the brand's proprietary, patented Bond Building Technology. Utilising this complex is the No.4P Blonde Enhancer Toning Shampoo (250ml), a purple-toned cleanser that helps to neutralise brassy tones while intensely moisturising and brightening tresses.
Is your blonde looking a little brassy? There's no need to fret when OLAPLEX's No.4P Blonde Enhancer Toning Shampoo (250ml) can come to the rescue.
Powered by a cutting-edge toning system, this cleanser offers customisable blonde maintenance. Brimming with highly concentrated pigments, it lets you choose your toning level: the longer you treat, the brighter the results. It's suitable for all-over colour, balayage or natural blonde styles too. If that wasn't enough, this purple shampoo is also enriched with brand's patented Bond Building Technology, which works to transform dry, brittle strands into a soft, visibly shiny finish. No orange hues here...
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Distribute evenly between palms first. Apply to wet hair and lather fully. Leave on for 1-3 minutes. (For more intense toning, leave on up to 5 minutes.) Rinse well and condition.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Beautiful beige tone
This leaves my hair a beautiful beige tone! And works great every other wash. It doesn't dry my hair out and makes it feel super smooth!
by B Millie Verified Purchase
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Think it's worth it.
I'm not sure how this compares to other purple shampoos as I've not tried that many having only just had my hair coloured... However, having read multiple good reviews, this seems to be one of the best ones out there, hence my buying it. I've found it to be excellent, though I wish the bottle was bigger or the current was just a tad cheaper. I've heard purple shampoos can be drying, and I can definitely feel that on the palms of my hands after rubbing this in my hair. I can't say it makes my actual hair feel too dry as I use a good conditioner afterwards, and a hair oil to soften the ends... the pigment is super bright, (which is apparently a good thing) and I believe it does make a difference in lightening but I think it takes a few go's, and I'm probably not using it enough (they say 2-3 but I'm more like 1-2 times a week cos it's a bit of a hassle with such long hair. I would recommend this product, just wish it was a little cheaper, as if you have long hair, you do have to use a fair bit to cover every strand.
by Sunita Verified Purchase
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Great
Great product helps keep the bright and lively blonde colours I like leaving it in for longer as a mask and using it to engage the colour
by Rebecca Verified Purchase
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Blonde enhancer
Brought my blonde highlights back to life after one use. I left on for 10 mins before rinsing and then shampoo and conditioner as normal afterwards. Nice and nourishing but I wouldn't say I love it. Does the job though.
by Leanne Verified Purchase
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Highly allergic to me
Thought I’d try this after seeing the good reviews, first time left my skin bright red, burned looking and soooo itchy. Took several days on anti histamine and steroid cream to resolve, needless to say went in the bin! Have previously used aveda blue malva, Philip Kingsley purple, White Hot and Kevin Murphy purple products without issue.
by Susan Verified Purchase
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Purple shampoo
This Olaplex shampoo seems pretty good but it hasn’t wowed me. It does the job and my hair feels soft after using the Olaplex conditioner alongside it.
by GemmaS Verified Purchase
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Great product
Bought this whilst growing highlights out…. Really softened the harsh colour I had.
by Sheelagh Verified Purchase
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Eliminates the brass!
Great to great rid of those brassy tones inbetween salon visits, it is quite strong so I mix it in with my regular shampoo on the second wash to really eliminate any yellow tones.
by B Millie Verified Purchase
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Not the best
I feel like i have to use a lot of product to cover my hair. It doesn’t lather very well like a shampoo which makes me feel like i need to shampoo with something else first otherwise I dont feel my hair is clean. It does eliminate brassy tones but I have found cheaper ones that do it just as well!
by Sarah Verified Purchase
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removes the yellow tone very well
Removes yellow tone very well and only a small amount is enough.
by Jurate Verified Purchase
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