OUAI Air Dry Foam - 120ml
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£26.00
Or 4 interest free payments of £6.50 with clearpay
Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Air Dry Foam (120ml), a curl-enhancing foam that defines your natural wave pattern while also taming flyaways and moisturising thirsty tresses.
Want to achieve that salt-infused, beachy hair look from the comfort of your own home? Look no further than OUAI's Air Dry Foam (120ml).
Ideal for naturally wavy hair, this time-saving foam lets you skip the hot tools for air dried waves and curls (without going to the seaside). Bursting with nutrient-rich extracts, it calls on hydrating kale protein, carrot protein and panthenol to nourish and strengthen strands, adding touchable texture... without the crunch. Your locks will appear smooth and defined with a natural finish that'll make your curling wand jealous.
Aqua (Water, Eau), Cyclopentasiloxane, Cetearyl Alcohol, Quaternium-91, Parfum (Fragrance), Phenoxyethanol, Adansonia Digitata Seed Oil, Argania Spinosa Kernel Oil, Oenothera Biennis (Evening Primrose) Oil, Tocopheryl Acetate, Hydrolyzed Rhodophyceae Extract, Tamarindus Indica Extract, Panthenol, Cetearamidoethyldiethonium Succinoyl Hydrolyzed Pea Protein, Arginine, Aspartic Acid, Pca, Glycine, Alanine, Serine, Valine, Isoleucine, Proline, Threonine, Sodium Hyaluronate, Histidine, Brassica Campestris/Aleurites Fordi Oil Copolymer, Cetrimonium Chloride, Glycerin, Dipropylene Glycol, Polysilicone-29, Behentrimonium Chloride, Myristyl Myristate, Silicone Quaternium-16, Leuconostoc/Radish Root Ferment Filtrate, Butylene Glycol, Undeceth-11, Butyloctanol, Guar Hydro- Xypropyltrimonium Chloride, Undeceth-5, 3-O-Ethyl Ascorbic Acid, Sodium Pca, Sodium Lactate, Phenylalanine, Disodium Edta, Citric Acid, Citronellol, Geraniol, Alpha-Isomethyl Ionone, Cinnamyl Alcohol, Citral, Linalool, Hydroxycitronellal, Limonene.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Squeeze out excess water from freshly cleansed hair. Begin with three pumps, scrunching into hair. Leave hair to air dry.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Disappointed
Not sure what I expected from this but it didn’t deliver as advertised- I found my waves dried the same as normal, just a bit crunchier and I could tell there was product in them. Much prefer the curl cream, perhaps this just isn’t for my hair type
by Jessica Verified Purchase
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Wanted to love it
I wanted to love this as I enjoy other Ouai products (the Melrose place scented body cream in particular) but it just didn't impress at all. I have 2b/c wavy hair and like to embrace my waves and air dry when I can if I'm not rushed for time so I've been searching for a product that is lightweight but with good hold and frizz controll and this just isn't it. Has no hold at all so my waves looked rubbish, super frizzy and felt a bit sticky. Left my disappointed as I expected good things based on other products from this brand, wouldn't buy it again and my search for the right product continues *le sigh*
by Ashleigh Verified Purchase
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Summer must have
Really quick and easy way to 'style' your hair in summer, leaves the hair with texture that looks purposeful and super summery
by Hannah Verified Purchase
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Not sure
Don't think this is for me, it gives a bit of texture but I wouldn't repurchase it personally
by Dory
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Soft waves
I have quite fine, wavy hair and all of the mousse/gels I’ve tried before just leave my hair feeling crispy or very heavy. This leaves my hair with defined waves that still feel like ‘my hair’. Will definitely be buying again!
by Rebecca Verified Purchase
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The best for natural waves
This product is so good for a beach natural waves with no crunchiness. Would buy again
by `Amy Verified Purchase
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Would not recommend
Smells really nice but doesn’t little besides that and I have naturally wavy hair, did not enhance my waves at all. But if you have stuck straight hair, I’d imagine it’d add some grit and texture but definitely not waves.
by Michelle Verified Purchase
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Nice texture and finish
I use this foam to slick my hair back, works super well, hair looks glossy not greasy, it smells nice too
by Laura Verified Purchase
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Gorgeous
This makes my hair look so wavy and floaty! Love that it works on hair that you don't want to blow dry too. Formula is gorgeous too. A new holy grail of mine
by Charlotte Verified Purchase
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Stops the frizz
I have fine hair strands but thick texture with a slight wave, and this is the only product I’ve tried that stops the crazy frizz I get. It also provides a little hold and lift on the roots around my fringe that isn’t crunchy or obvious. Doesn’t weigh my hair down in the same way oils, sprays etc have.
by Maddie Verified Purchase
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