OUAI Air Dry Foam - 120ml
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£26.00
Or 4 interest free payments of £6.50 with clearpay
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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Air Dry Foam (120ml), a curl-enhancing foam that defines your natural wave pattern while also taming flyaways and moisturising thirsty tresses.
Want to achieve that salt-infused, beachy hair look from the comfort of your own home? Look no further than OUAI's Air Dry Foam (120ml).
Ideal for naturally wavy hair, this time-saving foam lets you skip the hot tools for air dried waves and curls (without going to the seaside). Bursting with nutrient-rich extracts, it calls on hydrating kale protein, carrot protein and panthenol to nourish and strengthen strands, adding touchable texture... without the crunch. Your locks will appear smooth and defined with a natural finish that'll make your curling wand jealous.
Aqua (Water, Eau), Cyclopentasiloxane, Cetearyl Alcohol, Quaternium-91, Parfum (Fragrance), Phenoxyethanol, Adansonia Digitata Seed Oil, Argania Spinosa Kernel Oil, Oenothera Biennis (Evening Primrose) Oil, Tocopheryl Acetate, Hydrolyzed Rhodophyceae Extract, Tamarindus Indica Extract, Panthenol, Cetearamidoethyldiethonium Succinoyl Hydrolyzed Pea Protein, Arginine, Aspartic Acid, Pca, Glycine, Alanine, Serine, Valine, Isoleucine, Proline, Threonine, Sodium Hyaluronate, Histidine, Brassica Campestris/Aleurites Fordi Oil Copolymer, Cetrimonium Chloride, Glycerin, Dipropylene Glycol, Polysilicone-29, Behentrimonium Chloride, Myristyl Myristate, Silicone Quaternium-16, Leuconostoc/Radish Root Ferment Filtrate, Butylene Glycol, Undeceth-11, Butyloctanol, Guar Hydro- Xypropyltrimonium Chloride, Undeceth-5, 3-O-Ethyl Ascorbic Acid, Sodium Pca, Sodium Lactate, Phenylalanine, Disodium Edta, Citric Acid, Citronellol, Geraniol, Alpha-Isomethyl Ionone, Cinnamyl Alcohol, Citral, Linalool, Hydroxycitronellal, Limonene.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Squeeze out excess water from freshly cleansed hair. Begin with three pumps, scrunching into hair. Leave hair to air dry.
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5 stars rating 26 reviews
4 stars rating 9 reviews
3 stars rating 6 reviews
2 stars rating 3 reviews
1 stars rating 4 reviews
Top Customer Reviews
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Would not recommend
Smells really nice but doesn’t little besides that and I have naturally wavy hair, did not enhance my waves at all. But if you have stuck straight hair, I’d imagine it’d add some grit and texture but definitely not waves.
by Michelle Verified Purchase
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Nice texture and finish
I use this foam to slick my hair back, works super well, hair looks glossy not greasy, it smells nice too
by Laura Verified Purchase
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Gorgeous
This makes my hair look so wavy and floaty! Love that it works on hair that you don't want to blow dry too. Formula is gorgeous too. A new holy grail of mine
by Charlotte Verified Purchase
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Stops the frizz
I have fine hair strands but thick texture with a slight wave, and this is the only product I’ve tried that stops the crazy frizz I get. It also provides a little hold and lift on the roots around my fringe that isn’t crunchy or obvious. Doesn’t weigh my hair down in the same way oils, sprays etc have.
by Maddie Verified Purchase
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Waste of money
This is a total waste of money. Tried every way shown on YouTube to try to make this work but you end up witheven worse limp and greasy hair than you started with.
by Lucifer
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Fab for fine hair!
I really love this product for my very fine and whispy hair as I try to style it with the minimum amount of heat, products and tools. Gives it a bit of bounce and holds my curls in place.
by MT Verified Purchase
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Amazing
Amazing, I have thick curly hair (2c/3a) and this is such a low maintenance way of keeping my hair manageable and gives gorgeous waves though I’d suggest scrunching with a gel afterwards for a more defined finish.
by Ellie Verified Purchase
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Largely pointless
This is a generally pointless product. It’s extremely lightweight and feels nice, but doesn’t do much. Maybe it creates a lose wave but it all dissipates within a few hours and then hair is back to normal. Not worth the massive price tag.
by Q-tip Verified Purchase
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Decent Air Drying Effect
I'm a big fan of the Bumble and Bumble Don't Blow it, so I thought I'd try this out too. It's a nice smelling foam and it's easy to apply and run through your hair. I liked the texture it gave me, but it's just too heavy for fine hair and weighs it down too much.
by LR
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A Summer saviour
This is an absolute must-have for those hot Summer days when you can't bring yourself to use a blowdryer. I wash my hair and put a small amount of this product and it helps control the frizz and make my natural waves look intentional. Absolutely love it, always a repeat purchase!
by Maria - Cult Beauty Staff
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