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OUAI

OUAI Air Dry Foam - 120ml

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£26.00

Or 4 interest free payments of £6.50 with clearpay


In stock | Usually dispatched within 24 hours

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OUAI Air Dry Foam - 120ml

This item

OUAI Air Dry Foam - 120ml

£26.00

Total Price:

£54.00

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Customer Reviews

4.04 stars out of a maximum of 5

5 stars rating 26 reviews

4 stars rating 9 reviews

3 stars rating 6 reviews

2 stars rating 3 reviews

1 stars rating 4 reviews

Top Customer Reviews

Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.

Would not recommend

2 stars out of a maximum of 5

Smells really nice but doesn’t little besides that and I have naturally wavy hair, did not enhance my waves at all. But if you have stuck straight hair, I’d imagine it’d add some grit and texture but definitely not waves. 

by Michelle Verified Purchase

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Nice texture and finish

5 stars out of a maximum of 5

I use this foam to slick my hair back, works super well, hair looks glossy not greasy, it smells nice too

by Laura Verified Purchase

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Gorgeous

5 stars out of a maximum of 5

This makes my hair look so wavy and floaty! Love that it works on hair that you don't want to blow dry too. Formula is gorgeous too. A new holy grail of mine

by Charlotte Verified Purchase

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Stops the frizz

5 stars out of a maximum of 5

I have fine hair strands but thick texture with a slight wave, and this is the only product I’ve tried that stops the crazy frizz I get. It also provides a little hold and lift on the roots around my fringe that isn’t crunchy or obvious. Doesn’t weigh my hair down in the same way oils, sprays etc have.    

by Maddie Verified Purchase

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Waste of money

1 stars out of a maximum of 5

This is a total waste of money. Tried every way shown on YouTube to try to make this work but you end up witheven worse limp and greasy hair than you started with.

by Lucifer

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Fab for fine hair!

5 stars out of a maximum of 5

I really love this product for my very fine and whispy hair as I try to style it with the minimum amount of heat, products and tools. Gives it a bit of bounce and holds my curls in place.

by MT Verified Purchase

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Amazing

5 stars out of a maximum of 5

Amazing, I have thick curly hair (2c/3a) and this is such a low maintenance way of keeping my hair manageable and gives gorgeous waves though I’d suggest scrunching with a gel afterwards for a more defined finish. 

by Ellie Verified Purchase

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Largely pointless

2 stars out of a maximum of 5

This is a generally pointless product. It’s extremely lightweight and feels nice, but doesn’t do much. Maybe it creates a lose wave but it all dissipates within a few hours and then hair is back to normal. Not worth the massive price tag. 

by Q-tip Verified Purchase

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Decent Air Drying Effect

3 stars out of a maximum of 5

I'm a big fan of the Bumble and Bumble Don't Blow it, so I thought I'd try this out too. It's a nice smelling foam and it's easy to apply and run through your hair. I liked the texture it gave me, but it's just too heavy for fine hair and weighs it down too much.

by LR

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A Summer saviour

5 stars out of a maximum of 5

This is an absolute must-have for those hot Summer days when you can't bring yourself to use a blowdryer. I wash my hair and put a small amount of this product and it helps control the frizz and make my natural waves look intentional. Absolutely love it, always a repeat purchase!

by Maria - Cult Beauty Staff

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