OUAI Curl Crème 236ml
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£28.00
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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. The OUAI Curl Crème (236ml) really is a curl's best friend, providing definition, shine and serious hydration.
Need a curl-quenching styling cream that hydrates, defines and enhances shine? Cue OUAI's Curl Crème (236ml).
At the heart of this formula is a duo of chia and linseed oils to help accentuate your curls. What else? Coconut oil delivers a heavy hit of hydration and supports damaged cuticles, while babassu oil softens and adds shine. That's not all; the brand's beloved North Bondi scent completes this clever cream with zesty notes of bergamot and lemon. To craft their Curl Crème, the team at OUAI turned to 150 curly-haired experts for help. With this wealth of hair care knowledge behind them and over a year of testing to perfect the formula, they've created a curl-quenching styling cream that aims to hydrate, define and enhance shine.
Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride (Anti-Static Agent / Agent Antistatique), Cetyl Alcohol, Stearamido- Propyl Dimethylamine, Cetyl Esters, Hydrogenated Ethylhexyl Olivate, Amodimethicone, Isododecane, Jojoba Esters, Glycerin, Butyrospermum Parkii (Shea) Butter, Panthenol, Oryza Sativa (Rice) Bran Oil, Cocos Nucifera (Coconut) Water, Phyllostachys Bambusoides Juice, Tamarindus Indica Seed Gum, Laureth-9, Daucus Carota Sativa (Carrot) Root Extract, Hydrolyzed Hibiscus Esculentus Extract, Jasminum Officinale (Jasmine) Flower Extract, Nasturtium Officinale Extract, Helianthus Annuus (Sunflower) Seed Oil, Zingiber Officinale (Ginger) Root Extract, Amaranthus Caudatus Seed Extract, Moringa Oleifera Seed Extract, Hydrolyzed Linseed Extract, Pisum Sativum (Pea) Extract, Cynara Scolymus (Artichoke) Leaf Extract, Arginine, Alanine, Glycine, Histidine, Isoleucine, Phenylalanine, Serine, Valine, Proline, Threonine, Aspartic Acid, Laurdimoni- Um Hydroxypropyl Hydrolyzed Keratin, Hydrolyzed Rice Protein, Hydrolyzed Corn Protein, Hydrolyzed Yeast Protein, Ethylhexylglycerin, Propanediol, Pentylene Glycol, Parfum (Fragrance), Cetrimonium Chloride (Antistatic Agent/Agent Antistatique), Trideceth-12,C11-15 Pareth-7, Polysilicone-15, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Cystine Bis-Pg-Propyl Silanetriol, Sodium Pca, Pca, Diisostearyl Malate, Polysorbate 60, Hydrogenated Olive Oil Unsaponifiables, Leuconostoc/Radish Root Ferment Filtrate,Sodium Lactate, Guar Hydroxypropyltrimonium Chloride, Hydroxyethylcellulose, Bht, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Disodium Edta, Disodium Phosphate, Sodium Phosphate, Isopropyl Alcohol, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Sodium Benzoate, Gluconolactone, Calcium Gluconate, Potassium Sorbate, Trideceth-3, Trideceth-15, Acetic Acid, Citric Acid, Phenoxyethanol, Caprylyl Glycol, Chlorphenesin, Benzoic Acid, Sorbic Acid, Benzyl Alcohol, Citronellol, Linalool.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
On wet hair: To prevent breakage, section and detangle your hair using a wide-tooth comb (stay away from bristle brushes because they can disrupt your curl pattern).
Start with a pea-sized amount of Curl Crème and evenly distribute it with your fingers. Its creamy formula will melt into your curls like an oil. Comb through each section using your fingers to ensure the product covers every curl. Leave to dry.
On dry hair: Apply Curl Crème sparingly and directly to your curls to help add definition and smooth flyaways.
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OUAI Curl Crème 236ml
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
A bit heavy for fine hair
I purchased this product to try give some definition to my fine, wavy hair it certainly does the job but I find it a bit heavy and makes the roots greasy if applied so far up. You only need a tiny amount so the product will last a long time. Pleasant fragrance too!
by Kayla Verified Purchase
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Love this product!
I was a big fan of the Ouai unperfumed curl creme - and had been put off by the reviews complaining about the scent of this version. Didn't need to worry! There same curlicious product - and the softest of perfumes. Relieved and delighted!
by Claire S Verified Purchase
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love this!!
beautiful cream my curls came out so well using this
by Hibah Verified Purchase
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Best for curls or waves
Purchased this as my hair is naturally wavy and I don't like straightening it with irons too often. I just applied this and let it dry naturally. I was pleasantly surprised and loved the result.
by Elf Verified Purchase
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This will last forever
You really don't need much of this as it's so rich. It smells delightful and keeps my curls soft, bouncy and well nourished. A fabulous product
by Sue Verified Purchase
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Scent not for me
This wasn't effective on my wavy and slightly dehydrated hair, unfortunately. But mostly, I couldn't get over the scent (hard to describe but very strong - not for me!). Gave it to a friend.
by Tonia
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Bottle lasts forever
I bought this ages ago and only use a tiny bit in smoothing my hair, usually when I wear it wavy/ curly and it really does the job for fighting the frizz without weighing down my thick hair.
by Zo
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Lovely curls
I use this after washing and before my gel, get olaplex 10 it's fab! This left my curls, soft, bouncy and not weighed down. Smells great, too. You don't need a huge amount. It's another addition to my Ouai family.
by Sue Verified Purchase
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best curl crème!!!
great, isn’t heavy on your curls and smells devine. will continue to rebuy. wish they sold in a larger quantity
by ash Verified Purchase
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Not for me
Normally love this brand but this cream does nothing for my wavy hair.
by Kb Verified Purchase
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