OUAI Curl Crème 236ml
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RRP: £28.00 Current price: £22.40
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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. The OUAI Curl Crème (236ml) really is a curl's best friend, providing definition, shine and serious hydration.
Need a curl-quenching styling cream that hydrates, defines and enhances shine? Cue OUAI's Curl Crème (236ml).
At the heart of this formula is a duo of chia and linseed oils to help accentuate your curls. What else? Coconut oil delivers a heavy hit of hydration and supports damaged cuticles, while babassu oil softens and adds shine. That's not all; the brand's beloved North Bondi scent completes this clever cream with zesty notes of bergamot and lemon. To craft their Curl Crème, the team at OUAI turned to 150 curly-haired experts for help. With this wealth of hair care knowledge behind them and over a year of testing to perfect the formula, they've created a curl-quenching styling cream that aims to hydrate, define and enhance shine.
Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride (Anti-Static Agent / Agent Antistatique), Cetyl Alcohol, Stearamido- Propyl Dimethylamine, Cetyl Esters, Hydrogenated Ethylhexyl Olivate, Amodimethicone, Isododecane, Jojoba Esters, Glycerin, Butyrospermum Parkii (Shea) Butter, Panthenol, Oryza Sativa (Rice) Bran Oil, Cocos Nucifera (Coconut) Water, Phyllostachys Bambusoides Juice, Tamarindus Indica Seed Gum, Laureth-9, Daucus Carota Sativa (Carrot) Root Extract, Hydrolyzed Hibiscus Esculentus Extract, Jasminum Officinale (Jasmine) Flower Extract, Nasturtium Officinale Extract, Helianthus Annuus (Sunflower) Seed Oil, Zingiber Officinale (Ginger) Root Extract, Amaranthus Caudatus Seed Extract, Moringa Oleifera Seed Extract, Hydrolyzed Linseed Extract, Pisum Sativum (Pea) Extract, Cynara Scolymus (Artichoke) Leaf Extract, Arginine, Alanine, Glycine, Histidine, Isoleucine, Phenylalanine, Serine, Valine, Proline, Threonine, Aspartic Acid, Laurdimoni- Um Hydroxypropyl Hydrolyzed Keratin, Hydrolyzed Rice Protein, Hydrolyzed Corn Protein, Hydrolyzed Yeast Protein, Ethylhexylglycerin, Propanediol, Pentylene Glycol, Parfum (Fragrance), Cetrimonium Chloride (Antistatic Agent/Agent Antistatique), Trideceth-12,C11-15 Pareth-7, Polysilicone-15, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Cystine Bis-Pg-Propyl Silanetriol, Sodium Pca, Pca, Diisostearyl Malate, Polysorbate 60, Hydrogenated Olive Oil Unsaponifiables, Leuconostoc/Radish Root Ferment Filtrate,Sodium Lactate, Guar Hydroxypropyltrimonium Chloride, Hydroxyethylcellulose, Bht, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Disodium Edta, Disodium Phosphate, Sodium Phosphate, Isopropyl Alcohol, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Sodium Benzoate, Gluconolactone, Calcium Gluconate, Potassium Sorbate, Trideceth-3, Trideceth-15, Acetic Acid, Citric Acid, Phenoxyethanol, Caprylyl Glycol, Chlorphenesin, Benzoic Acid, Sorbic Acid, Benzyl Alcohol, Citronellol, Linalool.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
On wet hair: To prevent breakage, section and detangle your hair using a wide-tooth comb (stay away from bristle brushes because they can disrupt your curl pattern).
Start with a pea-sized amount of Curl Crème and evenly distribute it with your fingers. Its creamy formula will melt into your curls like an oil. Comb through each section using your fingers to ensure the product covers every curl. Leave to dry.
On dry hair: Apply Curl Crème sparingly and directly to your curls to help add definition and smooth flyaways.
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Customer Reviews
5 stars rating 64 reviews
4 stars rating 15 reviews
3 stars rating 11 reviews
2 stars rating 3 reviews
1 stars rating 3 reviews
Top Customer Reviews
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I might have found THE one ....
I’ve used this for the first time today. My hair is not at its best (lockdown hair) needs a cut and blond highlights desperately! Fine, frizzy, wavy, sort of beachy style and this is the first product ever that hasn’t made my hair crisp looking and feeling. Used it after Olaplex 5 conditioner in the shower and Olaplex 6 as a leave in conditioner. Left to dry naturally, my hair is soft, slightly shiny (difficult on blond hair) and it seems fuller somehow.
by LizzieVF
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Great product, great smell, long-lasting
I have tried many many curl creams in my life and this has definitely made it in the top 3! First of all, you need a very small amount (do not use too much or you'll get product build-up!) which for a long-haired girl like me it's a must as I can go through curl products like there's no tomorrow. It smells great and easily sinks in the hair without leaving any residue. For best results, scrunch in the products on wet hair (literally as soon as you get out of the shower, don't let your hair dry!). What stood out to me is that my curls held up way longer than usual (3-4 days against my usual 2-3 days) whilst staying super soft (I hate crispy/crunchy curls). I'd definitely recommend this product to anyone with fine curly hair like me! For reference, I have low porosity hair with long 2c/3a curls.
by Daria
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Super light.
I love this Curl creme. A new staple to my hair routine on the days I'm keeping it natural, I'm on a journey of getting my curls/waves back after bleaching and constant heat styling. This has no crunch yet a whole lot of hold, my hair did not feel heavy and sticky like other cremes can leave my lightweight hair feeling. It's like a lovely glass of water for your hair!
by Luckie - Cult Concierge
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Beach day hair in a bottle
I'm a huge fan of the OUAI Hair Shine Mist, so I had high expectations for this product. I was genuinely not expecting to love this as much as I do (mousse-like textures seem to work better for my hair!) but this cream is so fluffy and light in texture, it creates the perfect hold, shine & feel. I'm already planning on mixing this with water in my spray bottle to refresh my hair in-between washes! For reference, my hair is fine with low porosity and a mix of looser waves and more formed ringlets (ranging from 2B/C-3A).
by Victoria - Cult Beauty Staff
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WOW, Wasn't Expected That! (3A/B)
This really performed for me amazingly, no crunch, a lovely gloss, and I applied on still very wet hair and applied a lot and suddenly my length was there and my curls were even and beautiful. Depending on how you apply and how much, this is quite versatile for your curl needs I honestly can say this just looks so beautiful in my hair and just gives that joy when you find something that actually works for curly hair which we all know can feel like a mission.
by Ryan - Cult Concierge
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Hydration for days!
It made my 2C locks look amazing without using any other product, if you have curly hair you know all about that layering life, not only it really defines and adds shine but it is deeply moisturising and makes my thirsty hair super soft with no crunch, stickiness, or weight (and I am a little heavy-handed). The scent is heavenly and not overpowering and I would also recommend it if you have thick hair and want a leave-in product that will feel nourishing enough. You can absolutely tell that this product was made using feedback from their community as the formula and texture are just perfect in my opinion, also the fact that it is a big tube makes me love it even more!
by Syhem - Cult Concierge
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