OUAI Curl Crème 236ml
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RRP: £28.00 Current price: £22.40
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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. The OUAI Curl Crème (236ml) really is a curl's best friend, providing definition, shine and serious hydration.
Need a curl-quenching styling cream that hydrates, defines and enhances shine? Cue OUAI's Curl Crème (236ml).
At the heart of this formula is a duo of chia and linseed oils to help accentuate your curls. What else? Coconut oil delivers a heavy hit of hydration and supports damaged cuticles, while babassu oil softens and adds shine. That's not all; the brand's beloved North Bondi scent completes this clever cream with zesty notes of bergamot and lemon. To craft their Curl Crème, the team at OUAI turned to 150 curly-haired experts for help. With this wealth of hair care knowledge behind them and over a year of testing to perfect the formula, they've created a curl-quenching styling cream that aims to hydrate, define and enhance shine.
Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride (Anti-Static Agent / Agent Antistatique), Cetyl Alcohol, Stearamido- Propyl Dimethylamine, Cetyl Esters, Hydrogenated Ethylhexyl Olivate, Amodimethicone, Isododecane, Jojoba Esters, Glycerin, Butyrospermum Parkii (Shea) Butter, Panthenol, Oryza Sativa (Rice) Bran Oil, Cocos Nucifera (Coconut) Water, Phyllostachys Bambusoides Juice, Tamarindus Indica Seed Gum, Laureth-9, Daucus Carota Sativa (Carrot) Root Extract, Hydrolyzed Hibiscus Esculentus Extract, Jasminum Officinale (Jasmine) Flower Extract, Nasturtium Officinale Extract, Helianthus Annuus (Sunflower) Seed Oil, Zingiber Officinale (Ginger) Root Extract, Amaranthus Caudatus Seed Extract, Moringa Oleifera Seed Extract, Hydrolyzed Linseed Extract, Pisum Sativum (Pea) Extract, Cynara Scolymus (Artichoke) Leaf Extract, Arginine, Alanine, Glycine, Histidine, Isoleucine, Phenylalanine, Serine, Valine, Proline, Threonine, Aspartic Acid, Laurdimoni- Um Hydroxypropyl Hydrolyzed Keratin, Hydrolyzed Rice Protein, Hydrolyzed Corn Protein, Hydrolyzed Yeast Protein, Ethylhexylglycerin, Propanediol, Pentylene Glycol, Parfum (Fragrance), Cetrimonium Chloride (Antistatic Agent/Agent Antistatique), Trideceth-12,C11-15 Pareth-7, Polysilicone-15, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Cystine Bis-Pg-Propyl Silanetriol, Sodium Pca, Pca, Diisostearyl Malate, Polysorbate 60, Hydrogenated Olive Oil Unsaponifiables, Leuconostoc/Radish Root Ferment Filtrate,Sodium Lactate, Guar Hydroxypropyltrimonium Chloride, Hydroxyethylcellulose, Bht, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Disodium Edta, Disodium Phosphate, Sodium Phosphate, Isopropyl Alcohol, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Sodium Benzoate, Gluconolactone, Calcium Gluconate, Potassium Sorbate, Trideceth-3, Trideceth-15, Acetic Acid, Citric Acid, Phenoxyethanol, Caprylyl Glycol, Chlorphenesin, Benzoic Acid, Sorbic Acid, Benzyl Alcohol, Citronellol, Linalool.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
On wet hair: To prevent breakage, section and detangle your hair using a wide-tooth comb (stay away from bristle brushes because they can disrupt your curl pattern).
Start with a pea-sized amount of Curl Crème and evenly distribute it with your fingers. Its creamy formula will melt into your curls like an oil. Comb through each section using your fingers to ensure the product covers every curl. Leave to dry.
On dry hair: Apply Curl Crème sparingly and directly to your curls to help add definition and smooth flyaways.
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OUAI Curl Crème 236ml
RRP: £28.00 Current price: £22.40
Save £5.60 ( 20% Off )
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5 stars rating 64 reviews
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Not for fine hair
This product is really nice for slicking hair back, but does weigh my fine hair a little when used as a curl cream. The fragrance is meh as well, but i love the packaging
by Kat Verified Purchase
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Love
Love this curl crème for my super frizzy hair. Doesn’t really eliminate the frizz completely but it helps. Brings out my natural curls and it smells nice.
by Rizla Verified Purchase
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Great curl cream
Love this curl cream! It leaves my hair feeling soft and not crunchy. It smells amazing and layers great with the ouai hair oil
by Jessica Verified Purchase
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Best curl cream
I use it on my daughter. And I absolutely love the results the shine and body it give mind blowing . Highly recommended
by Eqra Verified Purchase
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Nice curl cream
Leaves my hair soft and smells amazing! Hasn't completely eliminated the frizz or anything like that but I don't think I can expect that from a product
by M Verified Purchase
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Excellent.
Having developed curly hair (2b/c) through menopause, it’s been a horrible journey of trial and error to find the right products that work but don’t leave my fine, colour treated hair weigh down, crispy or greasy. This for me is the holy grail. It’s fantastic and I only need a small amount to achieve lovely, soft curls.
by Lisa Verified Purchase
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Best curl cream I’ve used <3
Amazing product, a little goes a long way and at the same time you can use a lot of it without weighing your hair down too much! For reference my hair is in between the super wavy to slightly springy/curly (and super susceptible to frizz lol)and it really helps create a smooth curl. Ouai is the way!😋
by Ofir Verified Purchase
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Good
Good curling cream, smells nice, light on my hair
by Egle Verified Purchase
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Lovely smell
This does what it says, nicely moisturising and makes hair smell lovely.
by Amelia Verified Purchase
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Great results
This is a lovely non-sticky curl creme. It isn’t particularly strongly fragranced in my opinion and it gives a good result on my fine hair. It lasts for aaages and this tube is a repeat purchase for me. This is easily one of my favourite hair products.
by Number1beautyaddict Verified Purchase
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