OUAI Curl Crème 236ml
You'll earn 22 Status Points with this product
RRP: £28.00 Current price: £22.40
Save £5.60 ( 20% Off )
Or 4 interest free payments of £5.60 with clearpay
In stock | Usually dispatched within 24 hours
Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. The OUAI Curl Crème (236ml) really is a curl's best friend, providing definition, shine and serious hydration.
Need a curl-quenching styling cream that hydrates, defines and enhances shine? Cue OUAI's Curl Crème (236ml).
At the heart of this formula is a duo of chia and linseed oils to help accentuate your curls. What else? Coconut oil delivers a heavy hit of hydration and supports damaged cuticles, while babassu oil softens and adds shine. That's not all; the brand's beloved North Bondi scent completes this clever cream with zesty notes of bergamot and lemon. To craft their Curl Crème, the team at OUAI turned to 150 curly-haired experts for help. With this wealth of hair care knowledge behind them and over a year of testing to perfect the formula, they've created a curl-quenching styling cream that aims to hydrate, define and enhance shine.
Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride (Anti-Static Agent / Agent Antistatique), Cetyl Alcohol, Stearamido- Propyl Dimethylamine, Cetyl Esters, Hydrogenated Ethylhexyl Olivate, Amodimethicone, Isododecane, Jojoba Esters, Glycerin, Butyrospermum Parkii (Shea) Butter, Panthenol, Oryza Sativa (Rice) Bran Oil, Cocos Nucifera (Coconut) Water, Phyllostachys Bambusoides Juice, Tamarindus Indica Seed Gum, Laureth-9, Daucus Carota Sativa (Carrot) Root Extract, Hydrolyzed Hibiscus Esculentus Extract, Jasminum Officinale (Jasmine) Flower Extract, Nasturtium Officinale Extract, Helianthus Annuus (Sunflower) Seed Oil, Zingiber Officinale (Ginger) Root Extract, Amaranthus Caudatus Seed Extract, Moringa Oleifera Seed Extract, Hydrolyzed Linseed Extract, Pisum Sativum (Pea) Extract, Cynara Scolymus (Artichoke) Leaf Extract, Arginine, Alanine, Glycine, Histidine, Isoleucine, Phenylalanine, Serine, Valine, Proline, Threonine, Aspartic Acid, Laurdimoni- Um Hydroxypropyl Hydrolyzed Keratin, Hydrolyzed Rice Protein, Hydrolyzed Corn Protein, Hydrolyzed Yeast Protein, Ethylhexylglycerin, Propanediol, Pentylene Glycol, Parfum (Fragrance), Cetrimonium Chloride (Antistatic Agent/Agent Antistatique), Trideceth-12,C11-15 Pareth-7, Polysilicone-15, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Cystine Bis-Pg-Propyl Silanetriol, Sodium Pca, Pca, Diisostearyl Malate, Polysorbate 60, Hydrogenated Olive Oil Unsaponifiables, Leuconostoc/Radish Root Ferment Filtrate,Sodium Lactate, Guar Hydroxypropyltrimonium Chloride, Hydroxyethylcellulose, Bht, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Disodium Edta, Disodium Phosphate, Sodium Phosphate, Isopropyl Alcohol, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Sodium Benzoate, Gluconolactone, Calcium Gluconate, Potassium Sorbate, Trideceth-3, Trideceth-15, Acetic Acid, Citric Acid, Phenoxyethanol, Caprylyl Glycol, Chlorphenesin, Benzoic Acid, Sorbic Acid, Benzyl Alcohol, Citronellol, Linalool.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
On wet hair: To prevent breakage, section and detangle your hair using a wide-tooth comb (stay away from bristle brushes because they can disrupt your curl pattern).
Start with a pea-sized amount of Curl Crème and evenly distribute it with your fingers. Its creamy formula will melt into your curls like an oil. Comb through each section using your fingers to ensure the product covers every curl. Leave to dry.
On dry hair: Apply Curl Crème sparingly and directly to your curls to help add definition and smooth flyaways.
Frequently Bought Together

This item
OUAI Curl Crème 236ml
RRP: £28.00 Current price: £22.40
Save £5.60 ( 20% Off )
Other Customers Bought
Customer Reviews
5 stars rating 64 reviews
4 stars rating 15 reviews
3 stars rating 11 reviews
2 stars rating 3 reviews
1 stars rating 3 reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Seriously good
I have thick, wavy, frizzy hair. I have tried the curly method many times, but my results are hugely inconsistent. One day, my waves (or wannabe curls) would look incredible, lots of compliments, and the next day they'd look like trash. This cream is actually really good. I do follow up with a bit of gel (the Aussie one from the drugstore is a good one), diffuser, and voila. I will repurchase (maybe not too soon as it is a very large tube!)
by Maria Verified Purchase
Was this helpful?
Great for curls
This is perfect for my 3a curls! I use it to refresh my curls after diluting it with some water!
by Molly Verified Purchase
Was this helpful?
Gorgeous smell
I love this curl creme, so far it's my favourite of the curls creams I've tried. I have wavy curls & this really enhances them & it smells heavenly too.
by Emma Verified Purchase
Was this helpful?
Smells incredible
Lovely product, smells amazing and helps give my curls bounce and shine
by Jessica Verified Purchase
Was this helpful?
My favourite curl cream
The only curl cream I have used that does not make my hair crunchy. It moisturises the hair whilst making sure it doesn’t go frizzy as well. I recommend this to everyone with wavy / curly hair for their everyday curl cream. It is super lightweight and you cannot feel it in the hair which is so important as it does not weigh the hair down. Also - it smells amazing!!
by Ellen Verified Purchase
Was this helpful?
10/10
Definitely worth the money! The first product I’ve found that keeps my hair from going frizzy and holds the curls so well! A little goes a long way!
by Jasmine Verified Purchase
Was this helpful?
Good
It is good. It really does! However everyone should be careful with the amount of cream. Otherwise you will wind up with greasy curly hair.
by Nikita Verified Purchase
Was this helpful?
Ouai curl creme
This curl cream is just perfect for my fine textured but naturally curly hair which has a tendency to frizz. Used after shampoo and conditioner in damp hair it creates wonderful texture and no frizz. A little goes a long way so it is good value.
by Margaret Verified Purchase
Was this helpful?
Not the best curl creme
Didn't work for me unfortunately but usually love the OUAI hair range
by Thea Verified Purchase
Was this helpful?
Bouncy
Perfect bouncy curls with no frizz, really helps to detangle and condition too.
by Jessica Verified Purchase
Was this helpful?