OUAI Curl Crème 236ml
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RRP: £28.00 Current price: £22.40
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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. The OUAI Curl Crème (236ml) really is a curl's best friend, providing definition, shine and serious hydration.
Need a curl-quenching styling cream that hydrates, defines and enhances shine? Cue OUAI's Curl Crème (236ml).
At the heart of this formula is a duo of chia and linseed oils to help accentuate your curls. What else? Coconut oil delivers a heavy hit of hydration and supports damaged cuticles, while babassu oil softens and adds shine. That's not all; the brand's beloved North Bondi scent completes this clever cream with zesty notes of bergamot and lemon. To craft their Curl Crème, the team at OUAI turned to 150 curly-haired experts for help. With this wealth of hair care knowledge behind them and over a year of testing to perfect the formula, they've created a curl-quenching styling cream that aims to hydrate, define and enhance shine.
Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride (Anti-Static Agent / Agent Antistatique), Cetyl Alcohol, Stearamido- Propyl Dimethylamine, Cetyl Esters, Hydrogenated Ethylhexyl Olivate, Amodimethicone, Isododecane, Jojoba Esters, Glycerin, Butyrospermum Parkii (Shea) Butter, Panthenol, Oryza Sativa (Rice) Bran Oil, Cocos Nucifera (Coconut) Water, Phyllostachys Bambusoides Juice, Tamarindus Indica Seed Gum, Laureth-9, Daucus Carota Sativa (Carrot) Root Extract, Hydrolyzed Hibiscus Esculentus Extract, Jasminum Officinale (Jasmine) Flower Extract, Nasturtium Officinale Extract, Helianthus Annuus (Sunflower) Seed Oil, Zingiber Officinale (Ginger) Root Extract, Amaranthus Caudatus Seed Extract, Moringa Oleifera Seed Extract, Hydrolyzed Linseed Extract, Pisum Sativum (Pea) Extract, Cynara Scolymus (Artichoke) Leaf Extract, Arginine, Alanine, Glycine, Histidine, Isoleucine, Phenylalanine, Serine, Valine, Proline, Threonine, Aspartic Acid, Laurdimoni- Um Hydroxypropyl Hydrolyzed Keratin, Hydrolyzed Rice Protein, Hydrolyzed Corn Protein, Hydrolyzed Yeast Protein, Ethylhexylglycerin, Propanediol, Pentylene Glycol, Parfum (Fragrance), Cetrimonium Chloride (Antistatic Agent/Agent Antistatique), Trideceth-12,C11-15 Pareth-7, Polysilicone-15, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Cystine Bis-Pg-Propyl Silanetriol, Sodium Pca, Pca, Diisostearyl Malate, Polysorbate 60, Hydrogenated Olive Oil Unsaponifiables, Leuconostoc/Radish Root Ferment Filtrate,Sodium Lactate, Guar Hydroxypropyltrimonium Chloride, Hydroxyethylcellulose, Bht, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Disodium Edta, Disodium Phosphate, Sodium Phosphate, Isopropyl Alcohol, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Sodium Benzoate, Gluconolactone, Calcium Gluconate, Potassium Sorbate, Trideceth-3, Trideceth-15, Acetic Acid, Citric Acid, Phenoxyethanol, Caprylyl Glycol, Chlorphenesin, Benzoic Acid, Sorbic Acid, Benzyl Alcohol, Citronellol, Linalool.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
On wet hair: To prevent breakage, section and detangle your hair using a wide-tooth comb (stay away from bristle brushes because they can disrupt your curl pattern).
Start with a pea-sized amount of Curl Crème and evenly distribute it with your fingers. Its creamy formula will melt into your curls like an oil. Comb through each section using your fingers to ensure the product covers every curl. Leave to dry.
On dry hair: Apply Curl Crème sparingly and directly to your curls to help add definition and smooth flyaways.
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OUAI Curl Crème 236ml
RRP: £28.00 Current price: £22.40
Save £5.60 ( 20% Off )
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5 stars rating 64 reviews
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Top Customer Reviews
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Average
This product smells really lovely but I've struggled to get on with it. I have naturally coily curly hair (dark blonde, fine but lots of it) and will dry my hair with a diffuser or using the CG method. This creme gives definition and separates nicely but is incredibly rich. You really only need a very small amount otherwise, on me, it makes my hair look greasy and is difficult to manage. Because the tube is so big, it's tempting to think you need a good dollop but I would say start small and then add a second time if needed. There are definitely better products for me but if you have curly hair, you'll already know that we all need different products as curly hair is so diverse.
by Fiona Verified Purchase
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Amazing!!
Great hold, not too greasy smells amazing, on mu second bottle already and will be buying again :)
by Nour Verified Purchase
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Not my favourite
It’s ok, the cream is too thick and as someone with thick hair, due to its thickness it doesn’t spread the way I would want it to. It’s actually why nice added to my water spray bottle as a refresher.
by Keziya Verified Purchase
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My favourite natural curl crème.
This is great for my natural curls. It defines but doesn’t crisp or cast them, so it’s a good natural look. The added bonus is it smells AMAZING!!!
by Suzanne Verified Purchase
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Amazing curl definition
This product is fantastic. Smells amazing and goes on easily. I’m mixed race with long hair; curl type somewhere between 3a and 3b. I use this product to define my curls more than anything, and I find that my wringlets are much curlier / spiral shaped than when I don’t use it. Helps to control frizz too. 100% would recommend.
by Sophie Verified Purchase
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EPIC
No idea how anyone can give this a bad review. I have frizzy curly child length hair and this is literally the only thing that makes any difference to it. My husband who has very shirt straight hair has pinched mine as he also loves it! So now I have to buy another one. Highly rec. I use when dry hair straight and when leave curly. LOVE IT
by Leisha
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Not good for fine curls
I have fine hair that's a mixture of waves and curls. I had such high hopes for this product. I didn't find that it "melted" into my hands so often smaller sections of my hair were getting a lot of concentration of the product. As soon as I applied it I could see it was weighing my hair down (I applied to damp hair) as my roots were flattened and my curl pattern started much lower down my hair. It does dry crunchy but I was able to scrunch that out. It doesn't really have any hold and my curls very quickly dropped out. I think this product is much more suitable for coarser, thicker hair than my own. It does smell lovely though, just a shame to waste so much as a travel/sample size isn't available.
by Charlotte Verified Purchase
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Awful
Such a waste of money. Does nothing atall. Very disappointed
by Eremira Verified Purchase
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Wouldn’t recommend
This just makes my hair feel crispy and actually makes my hair less curly… doesn’t help hold curls at all. Not worth buying, I’ve used it a few times now and to no success. Waste of money
by Sophia Verified Purchase
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A little goes a long way!
Like the title suggests, a small amount of the Ouai Curl Cream goes a long way when used on damp hair! The smell is wonderful, and I'm always left with a nice, defined curl after using this cream (and before diffusing.) I would suggest being conservative with the amount you use. I've only been looking after my hair properly for the last year (3B hair type) and so I had become accustomed to thinner curl creams, not realising the Ouai is much thicker! Definitely will purchase again, I'm really enjoying the results this curl cream helps me to achieve!
by nik Verified Purchase
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