OUAI Curl Crème 236ml
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RRP: £28.00 Current price: £22.40
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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. The OUAI Curl Crème (236ml) really is a curl's best friend, providing definition, shine and serious hydration.
Need a curl-quenching styling cream that hydrates, defines and enhances shine? Cue OUAI's Curl Crème (236ml).
At the heart of this formula is a duo of chia and linseed oils to help accentuate your curls. What else? Coconut oil delivers a heavy hit of hydration and supports damaged cuticles, while babassu oil softens and adds shine. That's not all; the brand's beloved North Bondi scent completes this clever cream with zesty notes of bergamot and lemon. To craft their Curl Crème, the team at OUAI turned to 150 curly-haired experts for help. With this wealth of hair care knowledge behind them and over a year of testing to perfect the formula, they've created a curl-quenching styling cream that aims to hydrate, define and enhance shine.
Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride (Anti-Static Agent / Agent Antistatique), Cetyl Alcohol, Stearamido- Propyl Dimethylamine, Cetyl Esters, Hydrogenated Ethylhexyl Olivate, Amodimethicone, Isododecane, Jojoba Esters, Glycerin, Butyrospermum Parkii (Shea) Butter, Panthenol, Oryza Sativa (Rice) Bran Oil, Cocos Nucifera (Coconut) Water, Phyllostachys Bambusoides Juice, Tamarindus Indica Seed Gum, Laureth-9, Daucus Carota Sativa (Carrot) Root Extract, Hydrolyzed Hibiscus Esculentus Extract, Jasminum Officinale (Jasmine) Flower Extract, Nasturtium Officinale Extract, Helianthus Annuus (Sunflower) Seed Oil, Zingiber Officinale (Ginger) Root Extract, Amaranthus Caudatus Seed Extract, Moringa Oleifera Seed Extract, Hydrolyzed Linseed Extract, Pisum Sativum (Pea) Extract, Cynara Scolymus (Artichoke) Leaf Extract, Arginine, Alanine, Glycine, Histidine, Isoleucine, Phenylalanine, Serine, Valine, Proline, Threonine, Aspartic Acid, Laurdimoni- Um Hydroxypropyl Hydrolyzed Keratin, Hydrolyzed Rice Protein, Hydrolyzed Corn Protein, Hydrolyzed Yeast Protein, Ethylhexylglycerin, Propanediol, Pentylene Glycol, Parfum (Fragrance), Cetrimonium Chloride (Antistatic Agent/Agent Antistatique), Trideceth-12,C11-15 Pareth-7, Polysilicone-15, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Cystine Bis-Pg-Propyl Silanetriol, Sodium Pca, Pca, Diisostearyl Malate, Polysorbate 60, Hydrogenated Olive Oil Unsaponifiables, Leuconostoc/Radish Root Ferment Filtrate,Sodium Lactate, Guar Hydroxypropyltrimonium Chloride, Hydroxyethylcellulose, Bht, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Disodium Edta, Disodium Phosphate, Sodium Phosphate, Isopropyl Alcohol, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Sodium Benzoate, Gluconolactone, Calcium Gluconate, Potassium Sorbate, Trideceth-3, Trideceth-15, Acetic Acid, Citric Acid, Phenoxyethanol, Caprylyl Glycol, Chlorphenesin, Benzoic Acid, Sorbic Acid, Benzyl Alcohol, Citronellol, Linalool.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
On wet hair: To prevent breakage, section and detangle your hair using a wide-tooth comb (stay away from bristle brushes because they can disrupt your curl pattern).
Start with a pea-sized amount of Curl Crème and evenly distribute it with your fingers. Its creamy formula will melt into your curls like an oil. Comb through each section using your fingers to ensure the product covers every curl. Leave to dry.
On dry hair: Apply Curl Crème sparingly and directly to your curls to help add definition and smooth flyaways.
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OUAI Curl Crème 236ml
RRP: £28.00 Current price: £22.40
Save £5.60 ( 20% Off )
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5 stars rating 64 reviews
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Top Customer Reviews
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Excellent for soft natural curls
I have 2c/3a curl pattern and fine hair (lots of them though). I have tried so many leave in curl products from Aveda to Moroccan oil and this is the only one that does the job for me. It doesn't create any visible cast, the resulting curls are soft to touch and don't look like there is any product. If you are after a very neat look this won't do it though
by FK Verified Purchase
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Meh
I wanted to love this but.. it didn't do anything for my curls and my hair just felt too loaded with product and itchy?
by Anna Verified Purchase
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Lovely product
One of the best curl cremes for my fine and fragile wavy hair. Thank you Cult Beauty for stocking it!
by Bobbie Verified Purchase
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It's so good!!
I recently started wearing my hair natural, and this has been awesome to enhance my waves. I've tried a few other curl creams in the past, but they tend to irritate my scalp, this one doesn't and also smells great. Totally recommend!
by Kristina Verified Purchase
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Smells amazing and create best curls
I love having this in my hair when I'm air drying my hair. Makes my waves looks so good.
by Hussaht
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Not as impressed as I should be...
I wanted to love this product but I can’t say I do.. the smell is divine but the performance is lacking. I have wavy hair which drops its waves fairly quickly, however, I have products that far better hold than this (have been using on wet hair). It did help when I diffused my hair and slept in a bun ... might just be me because other reviews look good but I don’t think I’ll be buying this again.
by Wavy Hair Gal
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Amazing product
Amazing product, works great with wavy hair (wash it at night, put the cream on, and wake up looking great!). Like most of the other Ouai products, great smell.
by Cynthia
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Best hair cream
I have very fine curly hair that is super frizzy and this cream gave me the most defined curls, with volume and shine. I recommend this!
by R.n
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Smells divine and reduces frizz
I haven’t tried a product that works as well as this one! I applied it on wet hair and it enhanced my waves and few curls my hair has which I am on a journey to revive after using heat often. My hair is fine, but I have a lot of it! This light cream doesn’t feel heavy on my hair, nor does it leave a crunch, but it does reduce frizz and keeps my waves beachy until my next hair wash.
by Shana - Cult Beauty Staff
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Dreamy curl product
I have bleached, curly hair and this product has worked miracles. My hair feels so soft and shiny, it’s taken away all my frizz and even on the most damaged parts of my hair, it’s made my curls look refreshed. The smell is lush as well. Definitely recommend it, especially if your hair is at all damaged!
by Gemma
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