OUAI Detox Shampoo 300ml
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RRP: £28.00 Current price: £22.40
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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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Customer Reviews
5 stars rating 469 reviews
4 stars rating 88 reviews
3 stars rating 19 reviews
2 stars rating 6 reviews
1 stars rating 6 reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
There are better options out there
I love OAUI leave-in conditioner and hair oil so I decided to try this shampoo based on its amazing reviews. It did the job however I felt like my hair was dry after. I prefer Davines clarifying shampoo but that’s just my opinion!
by N Verified Purchase
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Love love love
Great shampoo, makes my hair smell incredible and feels weightless!
by Kayla Verified Purchase
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Deep cleanse
A sample was included in the CB summer edit. I used it after hair mask and made my hair squishy clean. Not for everyday use though.
by Amber
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The best shampoo ever
I have re-purchased this many times over. It's my absolute favourite shampoo ever. It smells divine and gets my hair very clean, love everything about it
by H Verified Purchase
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Review for OUAI Detox Shampoo
This shampoo is my favourite clarifying shampoo as it removes any product build up without stripping my hair toner. Leaving my hair so clean and healthy. 100% recommended.
by Jacqueline P. Verified Purchase
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Really nice
I use this shampoo once a week to remove product build up and my hair always feels super clean afterwards. Also, you don’t need a lot of product, so the bottle lasts ages.
by Zoe Verified Purchase
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Bought as a gift
My sister hasn’t used it yet but she suffers from dandruff from a build up of products so hoping this helps as it has good reviews.
by Ella Verified Purchase
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A constant in my bathroom
I will never be without this detox shampoo. It is thoroughly cleansing yet extremely gentle. Lathers and rinses out so well. Smells divine as do all Ouia products.
by Christine Verified Purchase
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Ouai detox
This shampoo definitely makes my hair clean but I have bleached hair and I find it strips it a bit too much. It feels squeaky clean but I don’t necessarily like the texture after. But it does what it says!
by Elicia Verified Purchase
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Incredible!
What a shampoo! Was a bit sceptical about buying as it’s quite expensive but it’s definitely worth the investment. I work out a lot so my hair gets sweaty, this removes all residue and leaves my hair smelling fresh and clean!
by DC Verified Purchase
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