OUAI Detox Shampoo 300ml
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£28.00
Or 4 interest free payments of £7.00 with clearpay
Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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Top Customer Reviews
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BUY IT
I genuinely love this product it GENUINELY detoxes your hair. It’s so good to the point my sister steals it from me. BUY BUY BUY leaves your hair so fresh and squeaky clean!!!!!
by Dede Verified Purchase
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A shame!!
I was so excited to try this as I have curly hair 3a/b fine to medium texture, normally i use another famous brand clarifying shampoo also with apple cider vinegar but decided to try this because of the good reviews! Unfortunately is not suitable for my curly hair! As soon I washed my hair with it my hair felt rough, straw like! I decided to rinse off and I applied again the detox shampoo and it made my hair even harder than it was in the 1st time I applied !! I followed with the Ouai hair mask for fine to medium hair which was a dream and left my hair very soft! So sad, but I can’t use the detox shampoo at all! Waist of money 😩!
by Gi Verified Purchase
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Detox as it says!
Not an everyday shampoo but perfect for when you’ve been using a lot of product and really need a clean slate. Leaves my hair super clean without being too drying. I suffer with oiliness and my hair can look greasy straight away after washing when not using product but with this I get at least 2 days non greasy hair without product!
by Catrin Verified Purchase
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Good clarifying shampoo
Great clarifying shampoo but can make scalp dry if used more than once a week.
by vitha Verified Purchase
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Game changer
This has been amazing and I love how my hair feels. Use once a month otherwise it’ll strip your scalp
by Aisha Verified Purchase
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Very good
I’m not very fond of the smell, but otherwise this is a great detox shampoo. Leaves your hair squeaky clean and shiny and doesn’t dry it out.
by Jo Verified Purchase
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Gorgeous scent
This smells incredible- if I were to buy it again, it would be for the scent. It lathers beautifully and feels like a luxurious product while you're using it, but I don't feel the "detox" experience is worth the price, cheaper shampoos have left my hair feeling cleaner.
by Kat Verified Purchase
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love love love
i absolutely adore this shampoo, this is my third bottle. this shampoo gets rid of all the buildup and unnecessary oils from my scalp and cleans it so well. also smells sooo good
by Sameera Verified Purchase
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Perfectly clean
I’m so happy I tried this shampoo! It leaves my hair squeaky clean and has left me only cleaning my hair once a week !!
by Holly Verified Purchase
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Best cleaning shampoo
Thought I’d give this shampoo a go after my oil day and wow my hair has never felt cleaner! Such a different and better feeling than when I double cleanse with my shampoo. Excited to see how much my hair quality improves with use
by Catherine Verified Purchase
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