OUAI Detox Shampoo 300ml
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£28.00
Or 4 interest free payments of £7.00 with clearpay
Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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Top Customer Reviews
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Lovely shampop
Bought the Ouai shampoo & conditioner as I fancied some boujie hair products. They smell lovely and a little goes a long way
by Hannah Verified Purchase
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Weekly routine for those who use a lot of hair products
I do vintage hair rolls, so I use volumising spray, setting lotion, pomade, oils, hair spray and dry shampoo. It weights my hair down, and irritates my acne-prone scalp. Before this detoxifying shampoo, I used to scratch my head and irritate pimples, now with a weekly deep cleanse my scalp is calmer and I've been told numerous times how shiny my hair is.
by Hania Verified Purchase
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Great for product build up
I was told by my hairdresser to use a detox shampoo for product build up on my scalp so I got this and it's amazing - I use it once a week and it's added volume.
by Sarah Verified Purchase
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Best shampoo
It is amazing at making the hair feel clean without drying it out too much
by Sophie Verified Purchase
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Best shampoo
This is AMAZING for those with outlier hair!! It makes you hair feel so clean and regenerated without dying it out or stripping your hair too much of its natural oils
by Soph Verified Purchase
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Amazing
I love to use this shampoo once a week for a deep clean, it leaves my hair super soft shiny and fresh! My style also holds longer with it
by Zoe beauty Verified Purchase
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Great shampoo
The shampoo leaves my hair feeling smooth without overdrying it. I pair it with the conditioner from the series and hair mask for full treatment
by A Verified Purchase
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Good option
Do not use regularly or it will dry out your scalp! I found it worked best once every 2 weeks and left my scalp feeling nice and fresh.
by B
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Squeaky clean
Tried this based on other recommendations and I'm not disappointed. My hair felt super squeaky clean afterwards and brightened my blonde highlights. Will definitely purchase again.
by Twinkle Verified Purchase
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Squeaky Clean
This shampoo will leave your hair the cleanest it will ever be!! If you oil your scalp then this is a must have gals! Also doesn't leave ends dry which is the stuff of magic
by Clo
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