OUAI Detox Shampoo 300ml
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RRP: £28.00 Current price: £22.40
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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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Customer Reviews
5 stars rating 469 reviews
4 stars rating 88 reviews
3 stars rating 19 reviews
2 stars rating 6 reviews
1 stars rating 6 reviews
Top Customer Reviews
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Hair never felt cleaner !
I did not know how badly I needed a good shampoo until I used this and realised what squeaky clean actually feels like! Will never use another shampoo again. It’s pricey but you don’t need to use much
by Katie Verified Purchase
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MAGIC! Nothing else has worked for me!
I have fine, low porosity hair that was bleached but just generally my hair texture lacked softness and every other product weighed it down or made it oily despite my hair being DRY. I’ve only used it once so far but my hair is softer than it’s been in decades. Watch the videos of how to use it properly (rub it together in your hands until it turns white and then apply it one pump at a time)
by Katie Verified Purchase
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Cleansing
Feels very cleansing without stripping hair, and you only need to use once a week to see the benefit.
by Katherine Verified Purchase
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Excellent
Love this shampoo, hair feels really clean without making it feel hard to work with, will buy again
by Laura Verified Purchase
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Good for first hair wash
I used this once a week as a first hair wash followed by a different shampoo, hair feels really clean afterwards
by Maisie Verified Purchase
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Amazing
Amazing shampoo. I use this once a week to deep cleanse. A little goes a long way so really good value. Leaves hair soft and shiny and super clean
by Danielle Verified Purchase
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the only ouai
I have been using this since last year now and it’s amazing. I can’t recommend it enough, it’s completely changed my hair care. Be advised that this is a detox so not to be used every wash - more so at the end of the week to remove all the products and greasy feeling from your hair. It’s a lovely cleanse and does exactly what it says on the bottle. Just bought another!
by J Verified Purchase
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The best
great for greasy hair or if you use a lot of products. leaves hair so clean for days
by Rebecca Verified Purchase
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Best for a deep cleanse
This shampoo is amazing for squeaky clean hair! Leaves your hair so fresh and soft
by Chels Verified Purchase
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Best clarifying shampoo
The only thing that properly detoxes my hair and smells so good
by Amal Verified Purchase
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