OUAI Detox Shampoo 300ml
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£28.00
Or 4 interest free payments of £7.00 with clearpay
Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Good for a one off
Good for using once upon a blue moon when needed for a complete refresh.
by Marcela
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Great shampoo
Really like this - I double shampoo and this gives a really good cleanse. Scalp always feels amazing after too.
by Elaine
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Favorite and must have
My all time favorite shampoo still, after multiple repurchases. My hair feels clean, bouncy and fresh after each usage.
by L Verified Purchase
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Shampoo & conditioner
I bought this shampoo as my hair had been thinning and I heard it was really effective at hair repair. It smells lovely and makes your hair feel nice. However, quite quickly I started getting really sore spots around my hairline, back of my neck and top of my back. My scalp was also so itchy and I had increased dandruff. I did not think too much about it. I appreciated it was likely from the shampoo / conditioner but I carried on, as I am very sensitive to things anyway. I have just been on holiday and took the shampoo / conditioner with me in little travel pots. My boyfriend used it too to save bringing his own. Within days he had sore spots on his scalp and I knew it had to be the shampoo. Sadly I will have to stop using it. I don’t think it is bad, I just want to make sure those with sensitive skin/scalps are aware.
by Mollie Verified Purchase
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Amazing Shampoo
So this is my third bottle (plus a travel one I purchased in Florida) it’s amazing. I always double shampoo and as a first shampoo it’s brilliant. It cleanses your hair without stripping it dry. It’s really good on my scalp. Fully recommend, I know it’s expensive but it’s worth it.
by Beth Verified Purchase
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Good
Amazing shampoo gives the hair a nice cleanse and renew the scalp its so amazing
by Muneera Verified Purchase
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Great shampoo
Purchased this after seeing great reviews on TikTok. I use weekly to remove product build up so my hair feels super clean and fresh. Will last a long time too as you only need a small amount
by sophieJS Verified Purchase
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Great for removing buildup
Really nice shampoo, lathers really well and clears all build up!
by Noor Verified Purchase
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Did not meet expectations
I love that this is sulfate free and I only needed a small amount to create a lather. However the consistency is quite runny and the bottle finished very quickly. I was not too keen on the smell and I found it very sweet and sickly. My scalp felt itchy after drying.
by Ninni Verified Purchase
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Super Shampoo
Really can’t live without now, makes my hair feel super clean and lasts ages! Great addition to hair care!
by Molly Verified Purchase
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