OUAI Detox Shampoo 300ml
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£28.00
Or 4 interest free payments of £7.00 with clearpay
Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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Top Customer Reviews
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Drys my hair
I thought this would be good but I was wrong. It dries my hair i lather a lot as well but it’s actually not that great. Might suit others. But my hair is fine frizzy etc just didn’t suit it.
by Nadia Verified Purchase
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Clarifying shampoo
Easily the best clarifying/detox shampoo product I've used. Erases all traces of dry shampoo and oil, leaving my hair clean but not stripped. Pricey, but lasts ages as you don't need a lot, it lathers up really well unlike most other clarifying shampoos. Gorgeous scent too :)
by Nicola Verified Purchase
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Best clarifying shampoo on the market
This is definitely the best clarifying shampoo you can get at the moment, I find it a lot easier to work with over a scrub and because it contains apple cider vinegar it leaves your hair very soft; it would also be a great shampoo to use after being in a pool or the ocean.
by Veronica
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BEST SHAMPOO EVER
this is seriously the best shampoo ever!!! I've used so many shampoos and often my hair feels like it gets used the shampoo but I've repurchased this multiple times and it's so clarifying! feels like a facelift for my hair
by Yasmin Verified Purchase
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Amazing shampoo
A little goes a really long way. I have long hair and one bottle lasted a few months. It’s really good at removing product buildup and leaving hair clean without stripping it. I also love the smell so I have repurchased a few times already
by Laura Verified Purchase
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Best Shampoo
I love this shampoo! It leaves my hair feeling clean for days and adds so much shine.
by LO
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Amazing
If you have greasy roots, build up of product, sun cream, working out and sweaty this is a great shampoo to clarify your hair and make it feel super clean without leaving it dry or squeaky. It’s a super refreshing scent. I like to use this once a week to remove product buildup or after a particularly sweaty spin session! I use alongside the ouai medium shampoo and conditioner
by Skincarex
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Holy grail
The best shampoo I’ve ever used! I have very unpredictable, curly hair. I have between type 3a-3b curls and this shampoo keeps my hair feeling fresh and frizz free. Only need a little bit to lather on the hands and works wonders. The bottle has lasted me for months. This will always be my go to. Thank you OUAI🙏🏼
by Fleur
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Lovely
A lovely shampoo to use once a week. This makes my hair feel super clean and fresh
by Jade Verified Purchase
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Deep Clean
One of the best detox shampoos out there - leaves hair feeling squeaky clean and smelling beautiful. Only downside is the day after hair can get a bit static.
by Charlotte
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