OUAI Detox Shampoo 300ml
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£28.00
Or 4 interest free payments of £7.00 with clearpay
Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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Top Customer Reviews
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Does what it says
Wonderful detox shampoo, does exactly what it says on the bottle without drying my hair out
by Gee Verified Purchase
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Fine curly haired love
I love the smell of this! I was nervous about using a detox shampoo but this left my hair feeling nicely cleansed and not at all stripped. My hair is SUPER fussy and I have a stash of hair products that could stock a shop... but this love affair with Ouai started with a sample, it's so lovely when that actually works out! I snagged this as part of the 'better together' bundle (I was sceptical...see the point about fussy hair!) I have fine hair that seems to be disappearing at a rather uncomfortable rate, which is type 3A curly. I apply a few styling products to my hair and thought maybe a regular detox would be a good idea. I also suffer from a fussy scalp too and products can break me out often, especially fragranced ones! but having officially fallen down the Ouai rabbit hole I thought I'd give this a shot. I am in love! It smells so pretty and feminine and considering it's a shampoo, it actually feels nice to use and hasn't broken me out. I'm looking forward to seeing how this goes over time, but for the moment, I am so happy! Thank you Ouai x
by Katie
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Good clarifying shampoo
I haven’t used many clarifying shampoos but this one definitely works. I use a lot of dry shampoo so this is quite good for when my hair is quite dirty. Only downside is it can be quite drying so I wouldn’t use it more than once a fortnight.
by Zo
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Effective deep cleanse
This shampoo really works to deep clean my hair and lets me go several days without needing to wash again. My hair feels so clean after use without feeling stripped or dry - highly recommend!
by Emily Verified Purchase
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So good!
This is the best detox shampoo I’ve ever tried. I’m I’m on my second bottle now. It cleanses my hair so well, making it last longer between washes.
by Paula
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THE BEST
this is the best clarifying shampoo I've used, leaves my hair feeling clean but not stripped
by Hannah Verified Purchase
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Gets it done
Love this shampoo. It clarifies the hair and the scalp without stripping all moisture. I have 2B hair for reference.
by Ash Verified Purchase
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Beautiful product
A very enjoyable shampoo that really does want it says. My hair and skull feel truly clean after using it. It also has a beautiful scent. I use this once a week in order cleanse and remove any buildup.
by Natasha Verified Purchase
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Never knew I needed this
Made such a difference to my scalp. Felt so clean. I'm a mum of a 1 Yr old and soon to have a newborn so use a lot of dry shampoo. This cleaned all the build up and oils. Hair now goes longer I'm between washes without getting as oily. Fab shampoo. Definitely recommend having this in your rotation
by Maria Verified Purchase
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Wonderful
Really love this shampoo so gentle yet so effective. The smell is divine and it doesn’t feel stripped
by Dinah Verified Purchase
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