OUAI Detox Shampoo 300ml
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£28.00
Or 4 interest free payments of £7.00 with clearpay
Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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Top Customer Reviews
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Love it
I love this product! I have oily hair and this product really helped me! Highly recommend
by SV
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Just what I needed!
I bought this after a bad experience with another (high end) shampoo that left me with horrible build-up. It leaves my hair feeling beautifully clean and the scent is really nice!
by Amelia
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Amazing product
I think this is the best shampoo that I ever tried. The smell is 10/10 and my hairs feels/looks great. I habe dandruff and oily hair, I can tell that this shampoo is great to treat both conditions. I use a dandruff medical shampoo a few times a month on the side of this one
by Jessi
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Perfect detox
This is the best cleansing shampoo I've ever tried! Along with the amazing smell, it cleans every last strand of hair without making my scalp super dry and itchy. Definitely a must-try
by B
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I'm here for the scent
I received a sample of this and ended up buying a bottle because I found the scent irresistible. It provides a good deep clean which I like as I only wash my hair once a week (plus a fringe wash part way through the week). Stupidly expensive but to be fair I think this 300ml bottle will last me for at least a year. I'm still obsessed with the scent.
by Alice
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Does what it says and smells good
I like this product a lot. I don't use a lot of styling products, but I have very oily scalp. I use this product once every second week/every week to clear away any build up. While it hasn't minimised my overall scalp oiliness it does do a great job of clearing away the build up. It doesn't leave my hair dry after I use it, and it also smells great! Overall a good product!
by Emma
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"Cleanliness is Next to Godliness"
Well my hair felt like heaven to touch after one wash. Before I found the holy grail of clarifying shampoos my hair suffered from hellish hard water - itchy and flakey. This shampoo should be used at least once a week, especially with hard water areas. It really is like someone answered my prayers. Sorry for the over used religious puns but I am truly amazed by this product as I have tried and tested a few, and this is a godsend!
by Emma
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Amazing
This was recommended by Cult Beauty's team to me and I have to say, they know their stuff. I use Olaplex and this compliments it very well. I use it once a week to cleanse and 'reset' my hair and scalp.
by Claire
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Ouai is THE ONE
This shampoo is amazing and smells lovely to boot! My hair was in a real mess after I decided to bleach my hair at home and after trying many other hair products (Olaplex no.3 included) I turned to Ouai. It’s taken awhile but with time this has made my hair feel lovely and silky, I can wear it down and it doesn’t feel like a straw mop any longer. I would absolutely recommend this shampoo to anyone who needs their hair rejuvenating or just wants to give their hair some love.
by Jenakio
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Buy this!!
I highly suggest using this (if you have extremely oily hair and use dry shampoo every day) as a first shampoo every two/three days. It works perfectly for me, and stops my hair feeling gunky! It isn’t stripping, but might not give the best results for dryer scalps. But for my oily haired people, it’s perfect!!
by Kirsty
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