OUAI Detox Shampoo 300ml
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£28.00
Or 4 interest free payments of £7.00 with clearpay
Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Lovely
I use this in the shower after I do a pre wash oil treatment. I love the smell and find that a little goes a long way!
by Sandra Verified Purchase
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Love this
Love this hairs feels squeaky clean (literally) don’t use it too often like I did as can make your hair a little greasy
by Roberta Verified Purchase
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The best detox shampoo on the market
I absolutely love this shampoo. It’s the best product on the market. You really don’t need much and it lathers up so well leaving your hair feeling super clean. I think it’s reasonably priced and it’s going to last for ages. I use it about once a week and it does the trick perfectly
by Swara Verified Purchase
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Works a treat!
If I haven’t restocked before this runs out I really notice the difference! Been using this alongside the Fine Hair conditioner for a couple of years now and haven’t been able to find anything else that cleans and conditions as well.
by Emily Verified Purchase
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The best
This is the best detox shampoo ever. Leaves the scalp so clean and smells amazing
by Ana Verified Purchase
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Fave shampoo
Really nice shampoo! You don’t need to use much but I find it’s perfect for regular use. The scent is really clean and refreshing.
by Kay
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A Great Detox Shampoo
I do like this shampoo - I bought it as my usual clarifying shampoo was out of stock everywhere. I'd read good reviews on this one and it was a similar price point to my usual, so thought why not. I will be continuining to use this, it's a great product, smells really nice and doesn't leave your hair feeling stripped and straw like, my hair is lovely and soft after use. I only use this once a week, to remove buildup from my hair.
by Suzanne Verified Purchase
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Amazing!
I love this shampoo, it leaves your hair feeling squeaky clean. You don’t need much product & using once a week seems to be enough. I’ve purchased this shampoo regularly since trying the sample bottle in the beauty edit box from Christmas!
by Katie Verified Purchase
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Superb!
This is the best detox shampoo. I use roughly once a week to give my scalp a proper deep clean. Gets rid of all of the buildup easily! My scalp has never been so healthy!
by Emma Verified Purchase
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Amazing!
Highly recommend! As someone whose hair gets oily a day or two after washing, this shampoo actually leaves my hair feeling clean and it keeps the oil away for that bit longer. It’s a bit pricey but a little goes a long way, and I’ve got long, thick hair. I pair it with a moisturising shampoo and it leaves the hair feeling sooo soft. It’s worth it!
by C
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