Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. The OUAI Detox Shampoo Travel Size (89ml) offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI Detox ShampooTravel Size (89ml) helps to cleanse away dirt, excess oil and product build-up (we're looking at you, dry shampoo).
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week option, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with hair that feels soft, silky and ready for action. Infused with the brand's signature 'Melrose Place' fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk is the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5).
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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OUAI Detox Shampoo Travel Size 89ml
£12.00
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Made my hair feel softer
My scalp didn’t feel like it had been deep cleaned. It felt like regular shampoo and made my hair feel softer. My hair even felt weighed down.
by Misha Verified Purchase
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Great travel size
It’s a great travel size and I actually use it at home in this size as I use it twice a week so get rid of dry shampoo and build up of other products.
by Rebecca Verified Purchase
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Works well
Use this once a month to clarify my hair and get rid of product buildup, meaning it's lasting me ages. Definitely notice a difference when I use it! My scalp feels so clean afterwards and my hair generally less weighed down.
by Iona Verified Purchase
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Perfect
Cleans my hair perfect but never makes it feel dry
by Lilly Verified Purchase
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A surprise
I was so shocked at how good this was for my hair. Excellent for a complete cleanse
by Annairah Verified Purchase
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Good and non stripping
Great detox shampoo that doesn't strip the hair. Would purchase again
by Carole Verified Purchase
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Eh
I wasn’t absolutely blown away by this product - my scalp felt clean, but no cleaner than it normally would’ve when I shampoo
by Ella Verified Purchase
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great product!!
this is such a good clarifying shampoo!! literally gets all the gunk out and leaves my hair feeing sooo clean! got the travel size cos i wanted to test it out but will def be purchasing the big size now!
by Jessica Verified Purchase
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A stample product
It really does it job! Does not irritate my scalp and it gets it clean of buildups and dead skin. No itchinnes at all. The smell is also very nice. I recommend
by Moni Verified Purchase
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Great
Can really see the difference in how clean my hair looks after using this 2/3 times a month.
by Ellie Verified Purchase
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