OUAI Fine Hair Shampoo 300ml
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£28.00
Or 4 interest free payments of £7.00 with clearpay
Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Lightweight to the very last drop, the Fine Hair Shampoo (300ml) is designed to bring back the bounce and boost volume for even the most lacklustre-looking strands.
Transforming your wash day chore into a hair care ritual, the Fine Hair Shampoo (300ml) works to revive healthy-looking shine and thickness, one hydrating sud at a time.
If your tresses veer more towards the flat side, it can be difficult to style and that's where this volumising staple enters your routine to rewrite your hair's fate. Boasting a nourishing blend of hydrolysed keratin, biotin, hemp and chia seed oils, this weightless formula supports root-to-tip thickness that'll have everyone asking for your hair care secrets. Its iconic 'Mercer Street' fragrance is the perfect finishing touch; orange melds with peony, magnolia, jasmine and musk for a delicate scent even after the suds wash down the drain.
Water / Aqua / Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Peg-200 Hydrogenated Glyceryl Palmate, Cocamide Mipa, Fragrance / Parfum, , Panthenol, Cocoglucosides Hydroxypropyltrimonium Chloride, Hydrolyzed Keratin, Biotin, Salvia Hispanica Seed Oil, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Sodium Lauroyl Glycinate, Peg-150 Distearate, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Peg-7 Glyceryl Cocoate, Sodium Chloride, Polyquaternium-7, Disodium Edta, Citric Acid, Sodium Hydroxide, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Acetic Acid, Sodium Acetate, Benzyl Salicylate, Limonene, Hexyl Cinnamal.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Massage into wet hair. Then rinse.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Love
Wonderful scent which lasts on hair. Delicate floral. some shampoos and products for fine hair I find can leave my hair static or very dry. This lightly hydrates without weighing down/ because fine hair doesn’t need to be dry too x
by Skincarex
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Lightweight but drying
This is lightweight but I find my hair gets dirtier quickly, I also find my hair looks shiny but it feels a little dry.
by C23 Verified Purchase
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Great for thin hair
This shampoo works really well with my finer hair as it makes it feel clean but doesn’t feel like it’s weighing my hair down, also smells amazing
by Jade Verified Purchase
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Overhyped
Saw lots of people using this, but to me it was pretty basic. Made my hair greasy and dull. Wouldn't buy again
by Anna Verified Purchase
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Really good volume
I had a small sample of this and bought the full size recently. It really does give great volume to fine hair. Even my partner said how voluminous my locks were. Usually nothing works without looking greasy. I use with the Revlon One Step hair drying brush for fantastic bouffiness
by Casper Verified Purchase
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Dislike
Made my scalp itch, don't really like ouai products.
by Zayba
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Nice shampoo - not sure it made a difference
It’s a nice enough shampoo but I’m still looking for that holy grail product for my fine hair
by Emma
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The hype is lost on me.
To start with the positives I find this shampoo lasts a long time and smells nice. It’s pleasant to use, lathers up nicely and doesn’t weigh my hair down. However I can say that about shampoos which are much more affordable that also offer extra benefits such leaving my hair smooth and soft. This feels like a generic shampoo but with a luxury price tag.
by Lili
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Amazing
Gives volume without weighing the hair down and no greasy build up, have bought this again and again
by Aimee Verified Purchase
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3 months of use - Meh
For the price I am disappointed, I have been using this twice weekly for nearly 4 months and yes my hair is soft and shiny after use but no real difference from much cheaper products. The smell is strong, I like the scent but it does linger for days after use and if you don't like the smell I could see that being a problem. I will not be repurchasing, I cannot see what this has done for my hair in the long term and cannot justify the price when it seems to be a bog standard albeit very fragranced shampoo/conditioner. The product has lasted very well and I still have some left even after 3 months and I have medium long hair.
by Kayleigh Verified Purchase
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