OUAI Fine Hair Shampoo 300ml
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£28.00
Or 4 interest free payments of £7.00 with clearpay
Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Lightweight to the very last drop, the Fine Hair Shampoo (300ml) is designed to bring back the bounce and boost volume for even the most lacklustre-looking strands.
Transforming your wash day chore into a hair care ritual, the Fine Hair Shampoo (300ml) works to revive healthy-looking shine and thickness, one hydrating sud at a time.
If your tresses veer more towards the flat side, it can be difficult to style and that's where this volumising staple enters your routine to rewrite your hair's fate. Boasting a nourishing blend of hydrolysed keratin, biotin, hemp and chia seed oils, this weightless formula supports root-to-tip thickness that'll have everyone asking for your hair care secrets. Its iconic 'Mercer Street' fragrance is the perfect finishing touch; orange melds with peony, magnolia, jasmine and musk for a delicate scent even after the suds wash down the drain.
Water / Aqua / Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Peg-200 Hydrogenated Glyceryl Palmate, Cocamide Mipa, Fragrance / Parfum, , Panthenol, Cocoglucosides Hydroxypropyltrimonium Chloride, Hydrolyzed Keratin, Biotin, Salvia Hispanica Seed Oil, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Sodium Lauroyl Glycinate, Peg-150 Distearate, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Peg-7 Glyceryl Cocoate, Sodium Chloride, Polyquaternium-7, Disodium Edta, Citric Acid, Sodium Hydroxide, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Acetic Acid, Sodium Acetate, Benzyl Salicylate, Limonene, Hexyl Cinnamal.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Massage into wet hair. Then rinse.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Great quality
I decided to try Ouai after another brand of shampoo ruined my hair. I ordered the fine hair shampoo and conditioner and was really impressed. It made my hair look and feel much healthier, I also found the smell to be normal as some reviews stated it had a “perfumey” smell which I didn’t find. My only complaint is that, if I use more than a coin sized amount of the conditioner I find it leaves a film on my hair. The conditioner sometimes feels like it isn’t fully washed out even after rinsing for a few minutes.
by O Verified Purchase
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A little goes a long way.
Whilst in the current climate it’s fair to say this is not the cheapest shampoo you could buy, it is by far one of the best. Leaves your hair soft and sleek. Smells amazing, and a small amount goes a long way, I have short fine hair, I use about the size of a five pence in my hand. I had someone at work tell me I smelled lovely… no perfume, it was my hair. I love the fact that the bottles can be refilled. Love it.
by Maria Verified Purchase
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Good product
This is a lovely shampoo, especially if you have a lot of fine hair like I do. Smells great just wish it wasn't so pricey!
by Lizzie Verified Purchase
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Lovely shampoo for fine hair
I wanted to try this for a long time and bought a bottle during Black Friday sale. Used it yesterday and it’s beautiful! I love the fragrance, it’s subtle and not too strong and my hair is bouncy, has shine and the quality feels improved after just first use! Very nice shampoo
by Mansi Verified Purchase
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Amazing
Smells amazing and leaves my hair squeaky clean without drying it out.
by Mia
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Nice shampoo
Usually, my hair gets greasy super quickly, but this shampoo is brilliant at preventing that as well as smelling amazing! As a fine hair owner it is a huge amount of product, it lasted me for over 4 months.
by Lidija
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Great at first
I bought this alongside the shampoo but found this was great and nourishing. I loved the shampoo too but after a while it caused a lot of build up, making my hair greasy. If you’re deciding between them, go for the conditioner
by Ashley
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Obsessed
So much better than Olaplex, which I used religiously after being told to by my hairdresser but I got sick of the sweet smell and not sure it did much for my hair. Ouai Fine Hair smells amazing, like a classy perfume and it makes my hair feel great, particularly when combined with the conditioner. It’s not the cheapest but a little goes a long way and it’s a lovely product to use.
by H Verified Purchase
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Beautifully scented
I have been using this shampoo for at least two years, and can’t see myself changing. Not only does it smell incredible (I am consistently getting compliments), it doesn’t make your hair feel gross. I have highlighted hair and have had no issues with my colour fading, or giving weird texture during washing. 10/10! I have fine hair but a lot of it, that’s quite straight and this shampoo works really well on my hair type.
by Allie J Verified Purchase
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Good choice
I had repurchased this quite a few times and it used to do really well, as others mentioned this is pretty strongly scented but I like the way it smells so this was a plus for me. I had to change to another shampoo as I noticed my hair was getting drier.. but I think it was a me thing rather than the shampoo itself, as I did use it for over a year. Definitely worth trying!
by TinaS Verified Purchase
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