OUAI Fine Hair Shampoo 300ml
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£28.00
Or 4 interest free payments of £7.00 with clearpay
Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Lightweight to the very last drop, the Fine Hair Shampoo (300ml) is designed to bring back the bounce and boost volume for even the most lacklustre-looking strands.
Transforming your wash day chore into a hair care ritual, the Fine Hair Shampoo (300ml) works to revive healthy-looking shine and thickness, one hydrating sud at a time.
If your tresses veer more towards the flat side, it can be difficult to style and that's where this volumising staple enters your routine to rewrite your hair's fate. Boasting a nourishing blend of hydrolysed keratin, biotin, hemp and chia seed oils, this weightless formula supports root-to-tip thickness that'll have everyone asking for your hair care secrets. Its iconic 'Mercer Street' fragrance is the perfect finishing touch; orange melds with peony, magnolia, jasmine and musk for a delicate scent even after the suds wash down the drain.
Water / Aqua / Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Peg-200 Hydrogenated Glyceryl Palmate, Cocamide Mipa, Fragrance / Parfum, , Panthenol, Cocoglucosides Hydroxypropyltrimonium Chloride, Hydrolyzed Keratin, Biotin, Salvia Hispanica Seed Oil, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Sodium Lauroyl Glycinate, Peg-150 Distearate, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Peg-7 Glyceryl Cocoate, Sodium Chloride, Polyquaternium-7, Disodium Edta, Citric Acid, Sodium Hydroxide, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Acetic Acid, Sodium Acetate, Benzyl Salicylate, Limonene, Hexyl Cinnamal.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Massage into wet hair. Then rinse.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
So nice
I love this smells amazing makes my hair so nice abit pricey though
by Talia Verified Purchase
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Love the smell
Great shampoo for everyday use with very nice smell. Will buy again
by Kate Verified Purchase
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Overwhelming scent
I had to return these because the scent was so strong and it wasn’t a smell that I liked
by Becky Verified Purchase
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Unfortunately not for me
Really wanted to try it but the scent although nice at first is just overwhelming after the first use, it js so strong that it gives me a headache. It also dried my hair out so much, even with conditioner after.
by Gparo
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Brilliant
Brilliant shampoo which, after a couple of weeks use, has given my superfine hair both body and weight never previously achieved. I’ve also been able to reduce washing my hair to once every week as opposed to the daily wash of the past sixty years. My hair is super fine, blow all over the place, white which now, for the first time in my life feels as if it has good volume; it has attracted a huge amount of v pleasing comments from friends.
by Chris
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Ok-ish
I have a fine, thin and arm-length hair that lack volume snd that require daily washing (thanks to the genes in my family). I have used many, maany professional hair products to find which one would work best for me, many of them being professional brands and higher on the price range. Had my hopes high with this one, but unfortunately they were not met. The good things are the bigger amount (300ml vs standard 250ml) and not too strong scent. However this shampoo dries my hair a bit (they became very fizzy) and with the conditioner from the same serie it somehow weighs my hair down. With some shampoos my hair looks ok-ish the next day and I can postpone washing but with this one they are always too greasy… it’s not a cheap product so only giving it 2 stars. I will try to finish the bottle (half way through!) but won’t repurchase.
by Alicja Verified Purchase
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Fine wavy hair
Had been using Olaplex for a while and decided to change for a break. Love the shampoo and conditioner and won't be changing back anytime soon. Would love a heat protecting product from this brand. I don't find the fragrance strong at all and my hair is full of volume and bounce. Love it!!
by Kerri Verified Purchase
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divine smell
very nice smell a little bit strong but i exercise daily and i like the smell staying power. i wash my hair every day with only one wash and with this shampoo is enough not to overclean. I have also the same smell pet shampoo from OUAI and i love it! Bob cut thin hair prone to frizzy just for reference.
by Sonia Verified Purchase
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Best shampoo
I have really fine hair but after using this product my hair is so silky bouncy and fuller. No other shampoo works quite like this one. The smell is insane!!
by Topcat Verified Purchase
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Left me with very itchy scalp
I loved this shampoo when I first purchased it and I’m guilty of overbuying when I think I’ve found my HG. Unfortunately the strong fragrance gave me such a bad itchy scalp and it took me so long to realise, I’d already bought many more litres of it. I have fine hair and caused me so much hair breakage.
by T
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