OUAI Fine Hair Shampoo 300ml
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£28.00
Or 4 interest free payments of £7.00 with clearpay
Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Lightweight to the very last drop, the Fine Hair Shampoo (300ml) is designed to bring back the bounce and boost volume for even the most lacklustre-looking strands.
Transforming your wash day chore into a hair care ritual, the Fine Hair Shampoo (300ml) works to revive healthy-looking shine and thickness, one hydrating sud at a time.
If your tresses veer more towards the flat side, it can be difficult to style and that's where this volumising staple enters your routine to rewrite your hair's fate. Boasting a nourishing blend of hydrolysed keratin, biotin, hemp and chia seed oils, this weightless formula supports root-to-tip thickness that'll have everyone asking for your hair care secrets. Its iconic 'Mercer Street' fragrance is the perfect finishing touch; orange melds with peony, magnolia, jasmine and musk for a delicate scent even after the suds wash down the drain.
Water / Aqua / Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Peg-200 Hydrogenated Glyceryl Palmate, Cocamide Mipa, Fragrance / Parfum, , Panthenol, Cocoglucosides Hydroxypropyltrimonium Chloride, Hydrolyzed Keratin, Biotin, Salvia Hispanica Seed Oil, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Sodium Lauroyl Glycinate, Peg-150 Distearate, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Peg-7 Glyceryl Cocoate, Sodium Chloride, Polyquaternium-7, Disodium Edta, Citric Acid, Sodium Hydroxide, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Acetic Acid, Sodium Acetate, Benzyl Salicylate, Limonene, Hexyl Cinnamal.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Massage into wet hair. Then rinse.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
The smell...
The shampoo was ok but the smell... I can not use it anymore because of the very strong and persistent smell.
by Bianca
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Effective
I bought this shampoo as a gift for my mum who's got really fine hair and struggles a lot with finding a good shampoo that keeps her hair clean for longer. She is really happy with this one and recommends it!
by Y
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The shampoo I’ve been searching for!
I have fine but thick hair and have really struggled to find a shampoo that works with my hair and hard water. This one is a dream. It doesn’t weigh it down and leaves it textured and light, without being drying. Also love that they do refills.
by Emma
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Lovely product
Smells amazing, and really helps add texture to my fine hair. I have gone on to buy the refill sachets.
by Becky
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Love....Love
Adorei a embalagem e o shampoo é um must. Muito Obrigada *I loved the packaging and the shampoo is a must. Thank you*
by Paula
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Excellent!
Very good for very fine, flat hair. The fragrance is lovely and sophisticated. It's like an oriental floral with a little musk, it does go away after a few hours after washing. I personally love the smell.
by Iwona85
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Smells awful
I had really high hopes for this shampoo based on the other reviews, but my god the smell is so disgusting. It stinks of cheap perfume and lingers all day. It’s only because of the cost I feel inclined to use it. If it was cheaper this would 100% be in the bin. Definitely won’t be buying it again, even my boyfriend told me my hair stank!
by AnnaW
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In Love
I love the fragrance and the feeling of well-being it leaves. I will definitely try the other products.
by Celeste
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Fab
I have a lot of fine hair and this does give it a boast. Often I find volume shampoos make my hair oily quickly, but this leaves my hair lovely for a few days. I like that you can buy the refills too.
by Clara
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Love using
Really love using this product. I thought when I purchased it that it seemed expensive, but it is definitely worth it. It lathers well and leaves my fine hair shiny and manageable. I’ll be buying again and trying other Quai products
by Jokie
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