OUAI Fine Hair Shampoo 300ml
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£28.00
Or 4 interest free payments of £7.00 with clearpay
Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Lightweight to the very last drop, the Fine Hair Shampoo (300ml) is designed to bring back the bounce and boost volume for even the most lacklustre-looking strands.
Transforming your wash day chore into a hair care ritual, the Fine Hair Shampoo (300ml) works to revive healthy-looking shine and thickness, one hydrating sud at a time.
If your tresses veer more towards the flat side, it can be difficult to style and that's where this volumising staple enters your routine to rewrite your hair's fate. Boasting a nourishing blend of hydrolysed keratin, biotin, hemp and chia seed oils, this weightless formula supports root-to-tip thickness that'll have everyone asking for your hair care secrets. Its iconic 'Mercer Street' fragrance is the perfect finishing touch; orange melds with peony, magnolia, jasmine and musk for a delicate scent even after the suds wash down the drain.
Water / Aqua / Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Peg-200 Hydrogenated Glyceryl Palmate, Cocamide Mipa, Fragrance / Parfum, , Panthenol, Cocoglucosides Hydroxypropyltrimonium Chloride, Hydrolyzed Keratin, Biotin, Salvia Hispanica Seed Oil, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Sodium Lauroyl Glycinate, Peg-150 Distearate, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Peg-7 Glyceryl Cocoate, Sodium Chloride, Polyquaternium-7, Disodium Edta, Citric Acid, Sodium Hydroxide, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Acetic Acid, Sodium Acetate, Benzyl Salicylate, Limonene, Hexyl Cinnamal.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Massage into wet hair. Then rinse.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
I've finally finished the whole bottle, and...
I have to say - It's not worth the price and it doesn't justify the hype. I'll start with quality and user experience: this shampoo dried my hair, gave it no special gloss or anything - the smell is nice, quantity is nice but the shampoo itself was not good enough. As for user experience - the bottle is hard and I had to force the liquid out, it was never a pleasure - after a long day, when you get into the shower you do not want to fight with your shampoo bottle and its lid. I'll end my review with the obvious conclusion: not worth the price and doesn't justify the hype, there's a big big gap between it's luxury branding to the user experience and quality of product & container.
by A.M. Verified Purchase
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The best!
A little on the pricey side but worth it. Refreshing smell and lasts long
by T Verified Purchase
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smells great
lovely scent and left my hair feeling fresh however the lather isn’t that great
by Grace Verified Purchase
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Not as luxe as it seems
I was quite disappointed at the subtlety of the fragrance as I had expected good things. Instead it smells more like the free shampoo you get in budget hotels than the luxe description given. Lathers okay but didn't wow me with the experience. It felt cheap and flimsy, a bit like the bottle. I have given it three because after using this and the conditioner, my hair feels light and bouncy. I have bleached ash blonde hair and it definitely looks good after blow-drying.
by Jennifer Verified Purchase
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Ouai Shampoo
I love how my hair looks and feels after using this shampoo and matching conditioner. it is so soft and hydrated, not weighed down at all.
by Hannah Verified Purchase
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Amazing shampoo
Gives great volume and good cleansing power, can go a longer time between washes. Beautiful fragrance as ouai are known for
by Holly Verified Purchase
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Will repurchase
Wanted to switch to a higher end shampoo rather than supermarket brands. This smells lovely and leaves my hair feeling clean and smelling amazing. Find my hair is much less knotty using this
by Nat Verified Purchase
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Perfect for my hair
I buy this and the matching conditioner and it makes my hair look, smell and feel great. It is expensive- but a little goes a long way
by Amy Verified Purchase
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Great shampoo
Makes your hair feel nice and refreshed. doesnt feel drying, hair isnt knotty. scalp is clean. hair isnt too freezy.
by Nori Verified Purchase
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Great shampoo
I’ve been using this shampoo for years. I switched to this because my previous shampoo was making my scalp itchy! This shampoo doesn’t do that at all, which is great! I have very fine hair but lots of it and this shampoo gets my hair really clean with no residue. If there was one thing I could change it would be the scent which is rose, I think. I’d rather it was something more herbal but it’s a compromise I’m happy to make as the rest of the product is great. I’d give it 5 stars if the scent was better!
by Lisa Verified Purchase
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