OUAI Fine Hair Shampoo 300ml
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£28.00
Or 4 interest free payments of £7.00 with clearpay
In stock | Usually dispatched within 24 hours
Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Lightweight to the very last drop, the Fine Hair Shampoo (300ml) is designed to bring back the bounce and boost volume for even the most lacklustre-looking strands.
Transforming your wash day chore into a hair care ritual, the Fine Hair Shampoo (300ml) works to revive healthy-looking shine and thickness, one hydrating sud at a time.
If your tresses veer more towards the flat side, it can be difficult to style and that's where this volumising staple enters your routine to rewrite your hair's fate. Boasting a nourishing blend of hydrolysed keratin, biotin, hemp and chia seed oils, this weightless formula supports root-to-tip thickness that'll have everyone asking for your hair care secrets. Its iconic 'Mercer Street' fragrance is the perfect finishing touch; orange melds with peony, magnolia, jasmine and musk for a delicate scent even after the suds wash down the drain.
Water / Aqua / Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Peg-200 Hydrogenated Glyceryl Palmate, Cocamide Mipa, Fragrance / Parfum, , Panthenol, Cocoglucosides Hydroxypropyltrimonium Chloride, Hydrolyzed Keratin, Biotin, Salvia Hispanica Seed Oil, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Sodium Lauroyl Glycinate, Peg-150 Distearate, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Peg-7 Glyceryl Cocoate, Sodium Chloride, Polyquaternium-7, Disodium Edta, Citric Acid, Sodium Hydroxide, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Acetic Acid, Sodium Acetate, Benzyl Salicylate, Limonene, Hexyl Cinnamal.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Massage into wet hair. Then rinse.
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Customer Reviews
5 stars rating 122 reviews
4 stars rating 35 reviews
3 stars rating 17 reviews
2 stars rating 10 reviews
1 stars rating 10 reviews
Top Customer Reviews
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Great shampoo
Really great shampoo, leaves my hair feeling great
by Brodie Verified Purchase
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Great for fine hair
Fantastic shampoo from Ouai - soft and shiny and can go longer between shampoos
by Liz Verified Purchase
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So lightweight!
As someone with really thin, fine hair, this is perfect for giving it a deep clean without weighing it down. I also love the packaging too, it's so aesthetic.
by Jade - Cult Beauty staff
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Good Shampoo for Fine Hair
I like this shampoo, it's great for volumising my fine hair. I have grown to like it's smell, but it may take some getting used to or may not be to everyone's taste.
by Eleanor Verified Purchase
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Great Conditioner for Fine Hair
I really like this product - leaves my hair moistured and soft without weighing it down.
by Eleanor Verified Purchase
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Holy grail
Obsessed with the fine hair shampoo and conditioner, my hair looks and feels good, smells good and these products don't weigh my hair down.
by Sarah Verified Purchase
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Great shampoo
Love all the Ouai products! Smells great too and doesn’t irritate my scalp
by Juliet Verified Purchase
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Good dhampoo
I have low porosity hair and this makes it look so hydrated and feels so soft. I have had it for 5 weeks now and still have over half the bottle left, so you don’t need to use much! Very happy with my purchase!
by natisha Verified Purchase
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I've finally finished the whole bottle, and...
I have to say - It's not worth the price and it doesn't justify the hype. I'll start with quality and user experience: this shampoo dried my hair, gave it no special gloss or anything - the smell is nice, quantity is nice but the shampoo itself was not good enough. As for user experience - the bottle is hard and I had to force the liquid out, it was never a pleasure - after a long day, when you get into the shower you do not want to fight with your shampoo bottle and its lid. I'll end my review with the obvious conclusion: not worth the price and doesn't justify the hype, there's a big big gap between it's luxury branding to the user experience and quality of product & container.
by A.M. Verified Purchase
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The best!
A little on the pricey side but worth it. Refreshing smell and lasts long
by T Verified Purchase
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