OUAI Fine Hair Shampoo 300ml
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£28.00
Or 4 interest free payments of £7.00 with clearpay
Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Lightweight to the very last drop, the Fine Hair Shampoo (300ml) is designed to bring back the bounce and boost volume for even the most lacklustre-looking strands.
Transforming your wash day chore into a hair care ritual, the Fine Hair Shampoo (300ml) works to revive healthy-looking shine and thickness, one hydrating sud at a time.
If your tresses veer more towards the flat side, it can be difficult to style and that's where this volumising staple enters your routine to rewrite your hair's fate. Boasting a nourishing blend of hydrolysed keratin, biotin, hemp and chia seed oils, this weightless formula supports root-to-tip thickness that'll have everyone asking for your hair care secrets. Its iconic 'Mercer Street' fragrance is the perfect finishing touch; orange melds with peony, magnolia, jasmine and musk for a delicate scent even after the suds wash down the drain.
Water / Aqua / Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Peg-200 Hydrogenated Glyceryl Palmate, Cocamide Mipa, Fragrance / Parfum, , Panthenol, Cocoglucosides Hydroxypropyltrimonium Chloride, Hydrolyzed Keratin, Biotin, Salvia Hispanica Seed Oil, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Sodium Lauroyl Glycinate, Peg-150 Distearate, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Peg-7 Glyceryl Cocoate, Sodium Chloride, Polyquaternium-7, Disodium Edta, Citric Acid, Sodium Hydroxide, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Acetic Acid, Sodium Acetate, Benzyl Salicylate, Limonene, Hexyl Cinnamal.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Massage into wet hair. Then rinse.
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Top Customer Reviews
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Excellent!
I took this on holiday with me and was not disappointed. First time user of this shampoo but not brand and for ref my hair is fine and shoulder length. I had to wash my hair daily in hot climate but did not blow dry it, the shampoo is so light, made my hair soft, manageable and non greasy, it is a must and does not weigh down the hair at all, I recommend this for most hair types!
by Bionic Woman Verified Purchase
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THE TINIEST AMOUNT LATHERS EXCEPTIONALLY
The tiniest amount lathers exceptionally well. Rich lather, no squeaky hair that feels like it has been stripped of good oils. Glad I took the chance to try this product.
by Vladyslava Verified Purchase
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Love everything Ouai
I am a massive fan of this haircare range and body care range in fact! I did the terrible thing though (hype etc) and changed to Colour WOW Shampoo (big mistake) and now thankfully back to this little beauty. Smells divine, makes my hair feel super soft, and makes it feel thicker. Together with their conditioner, it's a win-win.
by Melanie Verified Purchase
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Best shampoo for fine hair.
Smells so good, great lather and my fine hair loves it. Always feels clean and I'm actually getting some new growth and less breakage which is great bonus!
by jodie Verified Purchase
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Perfection in a bottle
I've been using this shampoo for quite a while now and absolutely love it. I'm buying it on repeat. It does the job and looks good in the bathroom. Highly recommend (along with the matching conditioner)
by Nina Verified Purchase
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Can't say I'm impressed
after a few uses, I don't see any special effect or reaction on my hair to justify that price, and it's a high price. I'll have to admit - it looks like yet another beauty hype, the kind of hype we need to stop falling for.
by AM Verified Purchase
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Miss
A really good product, smells divine. I can definitely see the difference in my hair since using it.
by Martina Verified Purchase
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The best shampoo!
I love the products from ouai as they really suit my fine hair. Cleans well, doesn't weigh it down and smells amazing. I'd absolutely recommend these!
by Charlotte Verified Purchase
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Great for fine hair that gets greasy quickly!
Gives a lovely volume to hair and smells amazing
by Jessica
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Made my hair dull and flat
Absolutely not worth the money- I have fine hair and this has made my hair look flat, dull and even dry in areas. I should have listened to the few negative reviews on here as that’s exactly what it did to my hair. The shampoo also smells like a cheap fairy liquid, the type you get in Virgin Active. Certainly not what I was expecting for that price. Going back to pureology!
by Marie Verified Purchase
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