OUAI Matte Pomade 50ml
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£20.00
Or 4 interest free payments of £5.00 with clearpay
Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Matte Pomade (50ml), a control-finishing paste that adds texture, shapes styles and tames unruly ends or flyaways.
If we could add the word multitasking to this mane icon, we would! OUAI's Matte Pomade (50ml) is a must-have for everyone's hair care arsenal.
Boasting a number of uses, this paste gives short hair added texture, moulds styles and is also perfect for slicking back greasy locks in-between washes. How so? Well beeswax is infused to add volume while kaolin clay gives it its supreme holding prowess. Plus, it cares for your strands at the same time thanks to the brand's OUAI Smart Technology, a nourishing concoction of amino acids, tamarind seed, hibiscus and jasmine. Which style will you choose?
Petrolatum, Kaolin, Beeswax, PEG-7 Glyceryl Cocoate, Mineral Oil, Fragrance, C18-38 Alkyl Hydroxystearoyl Stearate, Benzyl Benzoate, Hexyl Cinnamal, Hydroxycitronellal, Linalool, Citronellol, Benzyl Salicylate, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Geraniol.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Work a penny-sized dab through the ends of hair for easy, piece-y texture. Or smooth and brush through a slick updo.
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Top Customer Reviews
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Love it
Really gives my blunt bob a lived in texture and ‘piecey’ look and also enhances my balayage. Similar finish to bumble and bumble city-swept (which I can’t find anywhere!). Not sticky at all.
by Taz
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Ouai pommade
My bob needed this
by May
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Love this product
This product works so well for styling shorter hair or taming flyaways/baby hairs. It adds a lovely texture to the hair and the matte finish means you can use other products as well and still get a fresh clean hair look.
by Kate
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Effortless texture
My hair is always quite smooth and soft and when I curl it I like it to look "piece-y" and messy but could never get it how I wanted it.... until I tried this! You only need a little so the price is 100% worth it.
by Steph
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Amazing hair pomade
The best pomade ever. You just need a pea size to style your hair. Got an oily scalp? don’t worry it’ll work you’ll love it. I was able to achieve that sleek hair with this pomade whichever was hard on other pomade I’ve used. Leaves my hair smelling fresh all day and doesn’t leave hair greasy. I ordered a second pot for a friend too as she fell in love after she tried mine. Thank you Cult beauty & Quai.
by Emma
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Great Product
Great to style the ends, to prevent baby hairs from flying while keeping your hair looking sleek. A little goes a long way no doubt!
by Filipa
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Texture
Smells amazing and gives really good texture to the ends of my layers. Will last ages too - a little does a lot.
by em
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