OUAI Matte Pomade 50ml
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£20.00
Or 4 interest free payments of £5.00 with clearpay
Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Matte Pomade (50ml), a control-finishing paste that adds texture, shapes styles and tames unruly ends or flyaways.
If we could add the word multitasking to this mane icon, we would! OUAI's Matte Pomade (50ml) is a must-have for everyone's hair care arsenal.
Boasting a number of uses, this paste gives short hair added texture, moulds styles and is also perfect for slicking back greasy locks in-between washes. How so? Well beeswax is infused to add volume while kaolin clay gives it its supreme holding prowess. Plus, it cares for your strands at the same time thanks to the brand's OUAI Smart Technology, a nourishing concoction of amino acids, tamarind seed, hibiscus and jasmine. Which style will you choose?
Petrolatum, Kaolin, Beeswax, PEG-7 Glyceryl Cocoate, Mineral Oil, Fragrance, C18-38 Alkyl Hydroxystearoyl Stearate, Benzyl Benzoate, Hexyl Cinnamal, Hydroxycitronellal, Linalool, Citronellol, Benzyl Salicylate, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Geraniol.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Work a penny-sized dab through the ends of hair for easy, piece-y texture. Or smooth and brush through a slick updo.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
nice texture
i use for my fringe to make it voluminous and texturised. it works! nice smell as well, so don’t really need a perfume when i use it
by Alona Verified Purchase
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perfect perfect perfect
I cant believe its taken me so long to purchase this item, makes my hair so sleek and makes sure all fly aways are stuck.
by Sarah Verified Purchase
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perfect for short hair
i’ve cut a bob haircut, so trying to manage my new hair style. needed volume and texture for my fringe and this thing works. just grab a bit and warmth it using fingers and apply on your hair. fantastic!
by Alona Verified Purchase
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Little goes a long way
First time purchasing this as I'm new to the slick back hair styles, but definitely didn't disappoint!
by Sarah Verified Purchase
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Not for fine hair
Felt quite heavy in my fine hair. Didn’t hold my hair style all day
by Ellie
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Did not like this
Hate to write bad reviews but this was awful. Super sticky and clumped together in my hair. Didn’t find it to hold my hair in place either - still had wispy bits flying about. Not sure what the purpose of this is as it very heavy. Won’t be buying again!
by Munira Verified Purchase
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Strong hold
Shapes the hair and pushes back stray hairs well. Doesn’t give a horrible stiff feel to the hair after application. Also smells lovely
by I
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Ok not the best
I had really high hopes for this product, but unfortunately it was quite underwhelming. The product is a lot heavier and stickier than I expected. I personally found it difficult to work through my thick hair. Plus point is that it doesn’t make your hair look greasy.
by Munira Verified Purchase
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Smells amazing!
I love the scent! Plus the price is great as a little goes a long way so this will last me ages, it has good hold, I mainly use it for a slick back look to tame fly-aways and it does the job.
by Beth Verified Purchase
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Good product
It smells nice and does the job. It works nice by itself but works better if paired with another gel product, but I do have thick hair so I guess it depends on that as well. Overall I’d say it’s pretty good!
by Anonymous Verified Purchase
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