OUAI Matte Pomade 50ml
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£20.00
Or 4 interest free payments of £5.00 with clearpay
Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Matte Pomade (50ml), a control-finishing paste that adds texture, shapes styles and tames unruly ends or flyaways.
If we could add the word multitasking to this mane icon, we would! OUAI's Matte Pomade (50ml) is a must-have for everyone's hair care arsenal.
Boasting a number of uses, this paste gives short hair added texture, moulds styles and is also perfect for slicking back greasy locks in-between washes. How so? Well beeswax is infused to add volume while kaolin clay gives it its supreme holding prowess. Plus, it cares for your strands at the same time thanks to the brand's OUAI Smart Technology, a nourishing concoction of amino acids, tamarind seed, hibiscus and jasmine. Which style will you choose?
Petrolatum, Kaolin, Beeswax, PEG-7 Glyceryl Cocoate, Mineral Oil, Fragrance, C18-38 Alkyl Hydroxystearoyl Stearate, Benzyl Benzoate, Hexyl Cinnamal, Hydroxycitronellal, Linalool, Citronellol, Benzyl Salicylate, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Geraniol.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Work a penny-sized dab through the ends of hair for easy, piece-y texture. Or smooth and brush through a slick updo.
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Top Customer Reviews
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Perfect for slick hair
This product not only smells amazing, but it's easy to use, isn't sticky and works super well to tame fly aways on slicked back hair
by Laura Verified Purchase
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love it
works great on my long hair gives it hold and texture
by Nina Verified Purchase
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The perfect pomade
I love how well this holds my hair all day! It works great for slicked back looks and doesn't make my hair look greasy either. The texture is nice and light and not too sticky!
by Emma Verified Purchase
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This is all my partner uses for his hair!
This is all my partner used for his hair, he absolutely loves it. A bottle lasts him ages too and I also use it occasionally for the low sleek bun look, it's a must!
by RC Verified Purchase
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Great for sleek styles
This works really well at creating a slicked back pony look! I was hoping to use it sparingly to tame flyaways but unfortunately I did not find it worked well for this as it was just too heavy for my fine hair
by Leanne
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Great for a slick back
Really nice product for slicking back into a pony or bun, only need a minimal amount. Good value for money - lasts a long time.
by Lily Verified Purchase
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The best hair pomade
This is the best hair pomade for any hair styles you’re trying to achieve. Doesn’t make your hair look shiny and can get a super slicked back ponytail with this and doesn’t feel crunchy in the hair!
by fran Verified Purchase
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Firm fave
Bought for my partner who has thick hair but is thinning, he likes this for styling and hold, this is the 3rd jar I've bought him!
by Lil one Verified Purchase
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Good enough
But not mind blowing. I'll carry on using it until my Tancho wax stick arrives (TikTok recommended 😏) and see which one is better.
by Andreea
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The best hair pomade
I love this!! So good to slick your hair down or prime baby hairs. Really thick product which has lasted me for ages. It’s matte , isn’t greasy. Recommend!
by Jemma
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