OUAI Matte Pomade 50ml
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RRP: £20.00 Current price: £16.00
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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Matte Pomade (50ml), a control-finishing paste that adds texture, shapes styles and tames unruly ends or flyaways.
If we could add the word multitasking to this mane icon, we would! OUAI's Matte Pomade (50ml) is a must-have for everyone's hair care arsenal.
Boasting a number of uses, this paste gives short hair added texture, moulds styles and is also perfect for slicking back greasy locks in-between washes. How so? Well beeswax is infused to add volume while kaolin clay gives it its supreme holding prowess. Plus, it cares for your strands at the same time thanks to the brand's OUAI Smart Technology, a nourishing concoction of amino acids, tamarind seed, hibiscus and jasmine. Which style will you choose?
Petrolatum, Kaolin, Beeswax, PEG-7 Glyceryl Cocoate, Mineral Oil, Fragrance, C18-38 Alkyl Hydroxystearoyl Stearate, Benzyl Benzoate, Hexyl Cinnamal, Hydroxycitronellal, Linalool, Citronellol, Benzyl Salicylate, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Geraniol.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Work a penny-sized dab through the ends of hair for easy, piece-y texture. Or smooth and brush through a slick updo.
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Customer Reviews
5 stars rating 58 reviews
4 stars rating 27 reviews
3 stars rating 13 reviews
2 stars rating 5 reviews
1 stars rating 6 reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Good enough
But not mind blowing. I'll carry on using it until my Tancho wax stick arrives (TikTok recommended 😏) and see which one is better.
by Andreea
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The best hair pomade
I love this!! So good to slick your hair down or prime baby hairs. Really thick product which has lasted me for ages. It’s matte , isn’t greasy. Recommend!
by Jemma
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It’s okay
This is okay for slicking back your hair. Olaplex no6 is better for all over while this is better for baby hairs and the front of your hair. It’s priced fairly for what it does I just prefer olaplex no6 for slicking back however this smells much better.
by Emma Verified Purchase
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Good - not better than drugstore brands
It is good for slicking back fly seats however too much easily makes hairy very greasy. I much prefer drug store alternatives for a slick ponytail. Very strong smell although it is a nice jasmine smell.
by Ella Verified Purchase
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Simply the best
I have really stubborn baby hairs that even gel couldn’t keep down but this is amazing. I don’t even have to touch up through the day as I know my hair is gonna stay sleek all day long
by NM Verified Purchase
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Love
I absolutely love this. I use it to slick back my hair in to a pony or a bun. I used to use the eco gel but I find this much quicker and easier to use. It doesn’t make your hair look crusty or greasy, it just gives it a shine. It has a very subtle smell which a lot of people have complimented me on. The only downfall is that when I was it out, I have to shampoo my hair 3-4 times before it all comes out, otherwise I’ll wake up with a greasy residue in my hair.
by Eden Verified Purchase
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Great for slick styles
I bought this mainly to use when I had my hair slicked back in a bun and it does the job of keeping my hair in place. You do need to warm the product up a bit in your fingers to spread it out properly but fortunately it is non-greasy.
by Abbie Verified Purchase
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Perfect
Love the smell.... The texture... Long lasting results and product!
by Eden Verified Purchase
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Great for flyaways
I love using this for flyaways, only a small amount though as too much can make your hair a greasy mess. Its also great for a sleek ponytail.
by Kelly Verified Purchase
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Perfect bun
This pomade makes slick buns so much better and sleeker. A little goes a long way so I just take small bits at a time and work the product with my fingers first to warm it up a bit so you don’t end up with too much product.
by Helen Verified Purchase
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