OUAI Matte Pomade 50ml
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£20.00
Or 4 interest free payments of £5.00 with clearpay
Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Matte Pomade (50ml), a control-finishing paste that adds texture, shapes styles and tames unruly ends or flyaways.
If we could add the word multitasking to this mane icon, we would! OUAI's Matte Pomade (50ml) is a must-have for everyone's hair care arsenal.
Boasting a number of uses, this paste gives short hair added texture, moulds styles and is also perfect for slicking back greasy locks in-between washes. How so? Well beeswax is infused to add volume while kaolin clay gives it its supreme holding prowess. Plus, it cares for your strands at the same time thanks to the brand's OUAI Smart Technology, a nourishing concoction of amino acids, tamarind seed, hibiscus and jasmine. Which style will you choose?
Petrolatum, Kaolin, Beeswax, PEG-7 Glyceryl Cocoate, Mineral Oil, Fragrance, C18-38 Alkyl Hydroxystearoyl Stearate, Benzyl Benzoate, Hexyl Cinnamal, Hydroxycitronellal, Linalool, Citronellol, Benzyl Salicylate, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Geraniol.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Work a penny-sized dab through the ends of hair for easy, piece-y texture. Or smooth and brush through a slick updo.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Love the smell & texture
Lovely smell & effective at holding down flyaways, but a tad expensive for what it is, so knocked one star off. But love Jvn products generally as very effective. Will next buy when I have a code
by A Verified Purchase
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Love the smell & texture
Lovely smell & effective at holding down flyaways, but a tad expensive for what it is, so knocked one star off. But love Jvn products generally as very effective
by A Verified Purchase
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Yes OUIA
Love this to smooth down hairs that are regrowing or too short to lay flat. Helps control frizziness and it smells lovely.
by Mani Verified Purchase
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good but not the best hold
this pomade is good on the hair as it doesn’t go very hard and difficult to brush out like other hair gels but it doesn’t have the best hold it’s not reliable if you have little baby hairs but it is smooth and smells nice
by zara
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Great product
smells great, adds texture and helps slick back without shine
by jade Verified Purchase
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Great light texture
Use less than you think you will need! Great light texture, ever so slightly greasy
by Thomas Verified Purchase
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Not bad!
This pomade is great to use for slick hair styles. I’ve got quite think hair and it doesn’t make it look great. However, if used every day without washing it off, the product builds up and on a third day it starts looking greasy. It also feels sticky on my hands and hard to wash off after use.
by Nat Verified Purchase
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Nice hold
This pomade gives a nice medium hold to the hair, it gives a really nice texture but can also be used to slick back the hair. Can feel a bit sticky in the hands after using
by Macy Verified Purchase
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Great product
This is a really great pomade for thick hair. It definitely keeps my hair in place all day, but it can leave a white residue so you have to be careful when applying. Also lasts FOREVER!
by Olivia
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Not for a bad weather
I hope will like it as everything else I tried from Ouai range I love it. Sadly this product I did not. Not strong enough for bad English weather, doesn't keep hair together like similar Aveda paste does. To have effect need to use a lot of product and it just makes hair oily. Not gonna buy again.
by Sanita Verified Purchase
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