OUAI Medium Hair Shampoo 300ml
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£28.00
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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Medium Hair Shampoo (300ml), a nourishing formula that will transform dreams of healthy, hydrated locks into reality...
Finding the middle ground between healthy and happy tresses, the Medium Hair Shampoo (300ml) cleanses , hydrates and summons shine.
Laying the foundation for stronger locks, this formula is infused with hydrolysed keratin (AKA the ideal pairing for heat-damaged hair) and kumquat fruit extract, which helps to return tired tresses to their former, glossy glory. Plus, a moisturising blend of babassu and coconut oils will bring hair bright up to date. Oh, and fans of the brand's Mercer Street fragrance will be pleased to hear that it makes an appearance here too: think zesty orange and Italian lemon happily married with floral notes of peony, magnolia, and jasmine. A complete refresh for your strands and senses... we're obsessed.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Parfum (Fragrance), Amodimethicone, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Citrus Japonica Fruit Extract, Panthenol, Hydrolyzed Keratin, Polyquaternium-7, Orbignya Oleifera Seed Oil, Cocos Nucifera (Coconut) Oil, Peg-150 Distearate, Sodium Lauroyl Glycinate, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), C11-15 Pareth-7, Laureth-9, Trideceth-12, Cocoglucosides Hydroxypropyltrimonium Chloride, Acrylates Copolymer, Tocopherol, Peg-200 Hydrogenated Glyceryl Palmate, Peg-7 Glyceryl Cocoate, Disodium Edta, Citric Acid, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Benzyl Alcohol, Benzyl Salicylate, Limonene, Hexyl Cinnamal, Ci 15985 (Yellow 6).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather the product in your palms before massaging into wet hair, paying extra attention around your roots and scalp. Rinse thoroughly.
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Customer Reviews
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Top Customer Reviews
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Amazing
I had really oily hair that would get dirty after 1 day even though I'm stuck in lockdown and not doing anything! This shampoo however keeps my hair clean for at least 3 days with an amazing smell which also lasts for days! I can't recommend enough!
by Deeba
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Amazing
I have spent the last two years trying to treat a dry, flaky scalp with medicated shampoos, anything that might help but ultimately didn't. I got fed up, I never normally buy haircare at this price but trust me its worth it! 1 wash & my scalp & hair really transformed, can't wait to keep using for more results!
by Kate
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A Must-Have For Frizzy Hair
I have medium 2a hair that is very prone to frizziness. I have tried a number of cheaper and more expensive shampoos, but this has been the best so far in managing my hair. It makes it extremely soft and significantly reduces the frizz. No product will ever single-handedly eliminate it, but this goes a long way towards making that happen. I use it in combination with the Medium Hair Conditioner and it's a winning pair. The smell is lovely as well, very pleasant but not overwhelming.
by Katerina
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Luxury for your hair
This shampoo (and the conditioner) are amazing, they smell lovely and makes your hair feel so luxurious and soft.
by Dani
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This is Amazing!
I have tried this for the first-ever time about 2 months ago and I love it so much! I have long medium hair, a little wavy and sensitive scalp. From the first wash, I could see a big difference in both my scalp and my hair. Cleaner for longer feels healthier and I love that you can get refill pouches instead of buying a brand new bottle! I also use the medium conditioner and it is just heaven!
by Marta - Cult Beauty Staff
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Love this!
I'm in love with the smell of this shampoo! Usually smell of shampoos do not stay on my hair, but this one does! The shampoo dries my hair a bit but when I use Ouai conditioner with it it works very well. It does not eliminate the frizz but reduces them a lot. I usually let my hair air dry, the next it looks amazing!! Definitely buying this again!
by Platypus
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Love this so much!
I have long frizzy dry hair and this has made such a difference! The first time using it I noticed there was way less frizz and I blow dried it too! It does smell a little bit like older lady perfume but it’s not bad! Highly recommended!
by Chloe
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AMAZING
I have always had a problem with getting my hair to look healthy. After using this shampoo, and its conditioner (highly recommend), I am constantly asked whether or not I've gotten my hair done at a salon! It gives it an amazing glow. I think I've found the perfect pair. Would definitely purchase OUAI's shampoo and conditioner again, and probably again after that.
by Dina
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love it!!
I am in lov with this shampoo. It smells great and my hair has never been more shiny and healthy. Will definitely buy this all the time now.
by Princess
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