OUAI Thick Hair Shampoo 300ml
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£28.00
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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Bringing your big hair dreams to life, the Thick Hair Shampoo (300ml) promotes shine, detangles and delivers a healthy dose of hydration.
Formulated with curly and textured locks in mind, the Thick Hair Shampoo (300ml) helps hair to appear smooth, shiny and full of bounce.
A moisturising duo of shea butter and avocado oil takes care of thirsty tresses, while marshmallow root helps to detangle and smooth. There's more where that came from too; hydrolysed keratin completes this luxurious blend by working to strengthen dry and damaged strands. Infused with the brand's beloved Mercer Street fragrance, it's bursting with juicy notes of citrus, peony, magnolia, jasmine and musk, which makes this shampoo a real scentsation; what else would you expect from OUAI?
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Parfum (Fragrance), Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Panthenol, Hydrolyzed Keratin, Avena Sativa (Oat) Peptide, Butyrospermum Parkii (Shea) Butter, Althaea Officinalis Root Extract, Persea Gratissima (Avocado) Oil, Glycerin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Peg-150 Distearate, Sodium Lauroyl Glycinate, Amodimethicone, C11-15 Pareth-7, Laureth-9, Trideceth-12, Polyquaternium-7, Cocoglucosides Hydroxypropyltrimonium Chloride, Acrylates Copolymer, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Disodium Edta, Citric Acid, Peg-200 Hydrogenated Glyceryl Palmate, Peg-7 Glyceryl Cocoate,1,2-Hexanediol, Caprylyl Glycol, Benzoic Acid, Potassium Sorbate, Phenoxyethanol, Sodium Benzoate, Benzyl Alcohol, Benzyl Salicylate, Limonene, Hexyl Cinnamal, Ci 14700 (Red 4), Ci 15985 (Yellow 6).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather the product in your palms before massaging into wet hair, paying extra attention around your roots and scalp. Rinse thoroughly.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
It made my hair so soft!
I love this shampoo for when my hair needs hydration in between washes using the Ouai Detox Shampoo. It leaves my hair feeling so soft!
by Rose Verified Purchase
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Hair looked great
I love how my hair looked while using this shampoo and conditioner but unfortunately I don’t like the scent.
by Kelsey
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Dream shampoo for curls
I’ve got curly slightly frizzy hair and as I’ve hit my 30s it’s lost some volume and not been as soft and bouncy - not any more! I thought those days were behind me but this shampoo and conditioner are incredible. I can’t believe it doesn’t weigh my hair down at all and leaves it with volume, soft, thick hair. It’s so clean but not stripping so even by wash day I could probably leave it a few more days as my scalp still feels clean and my hair still has bounce. Such a relief to find this through Cult samples and now I’m hooked.
by Olivia
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Super nice 👌
My new favourite!!!!whenever its a hair wash day i get excited! It leaves my scalp and hair feeling super clean! It adds volume, keeps hair straight for days, and most of all, my hair feel like silk and have that extra shine. LOVE IT
by Justyna Verified Purchase
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Amazing
I have used the same shampoo and conditioner for years - my hair holds water a d if the products are too heavy my hair is lank and greasy. This stuff is amazing, my hair is so soft and shiny. Would definitely recommend!
by Lizzie Verified Purchase
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Great
Great for thick hair. I have thick, frizzy and corse hair which is usually frizzy even after straightening but my hair has been so smooth and manageable since using this shampoo and conditioner.
by Rachael Verified Purchase
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Great shampoo for thick hair
Really does the job for my thick hair - thoroughly recommend
by Jane Verified Purchase
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Great but for the smell
This is a really good shampoo, it’s almost as clarifying as a Sunday shampoo and hair feels lovely and soft when paired with the conditioner. It works for my thick hair! Only downside is the fragrance.
by Jessica Verified Purchase
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Soft, shiny and lovely smelling hair
If it is tough to make your hair shiny and soft, this shampoo might help you just as it helped me. My long, grey and thus colored hair has a tendency to look dry. If I want it to look sleek it takes some time with a good brush and a hairdryer. This shampoo (+conditioner) I love. My hair looks like from a stylist. And the smell is incredible.
by Markéta Verified Purchase
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Thick hair shampoo
I tried lots of shampoos and conditioners and each one made my hair dry but from the first time I used this it has made my hair shiny and feel soft and smooth.
by AndreaK
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