OUAI Thick Hair Shampoo 300ml
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£28.00
Or 4 interest free payments of £7.00 with clearpay
Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Bringing your big hair dreams to life, the Thick Hair Shampoo (300ml) promotes shine, detangles and delivers a healthy dose of hydration.
Formulated with curly and textured locks in mind, the Thick Hair Shampoo (300ml) helps hair to appear smooth, shiny and full of bounce.
A moisturising duo of shea butter and avocado oil takes care of thirsty tresses, while marshmallow root helps to detangle and smooth. There's more where that came from too; hydrolysed keratin completes this luxurious blend by working to strengthen dry and damaged strands. Infused with the brand's beloved Mercer Street fragrance, it's bursting with juicy notes of citrus, peony, magnolia, jasmine and musk, which makes this shampoo a real scentsation; what else would you expect from OUAI?
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Parfum (Fragrance), Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Panthenol, Hydrolyzed Keratin, Avena Sativa (Oat) Peptide, Butyrospermum Parkii (Shea) Butter, Althaea Officinalis Root Extract, Persea Gratissima (Avocado) Oil, Glycerin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Peg-150 Distearate, Sodium Lauroyl Glycinate, Amodimethicone, C11-15 Pareth-7, Laureth-9, Trideceth-12, Polyquaternium-7, Cocoglucosides Hydroxypropyltrimonium Chloride, Acrylates Copolymer, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Disodium Edta, Citric Acid, Peg-200 Hydrogenated Glyceryl Palmate, Peg-7 Glyceryl Cocoate,1,2-Hexanediol, Caprylyl Glycol, Benzoic Acid, Potassium Sorbate, Phenoxyethanol, Sodium Benzoate, Benzyl Alcohol, Benzyl Salicylate, Limonene, Hexyl Cinnamal, Ci 14700 (Red 4), Ci 15985 (Yellow 6).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather the product in your palms before massaging into wet hair, paying extra attention around your roots and scalp. Rinse thoroughly.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Not for Sensitive scalps...
I bought this shampoo after hearing raving reviews. I agree with other customers that this smells amazing. But after about a month of using it, I have noticed that my scalp is considerably itchier. I have quite oily hair anyways but because it's very long (mid/lower back) and thick I try to go 2-3 days without washing it as it takes forever. But by day 3 this shampoo has made my scalp unbearably itchy to the point of serious discomfort. I have also been getting breakouts near my hairline from where this shampoo touches my skin. I'm really disappointed as I was hoping this would be a great shampoo for my thick long hair. Considering that there's another review on here saying this shampoo made her scalp break out, I would leave this shampoo alone if you have sensitive skin.
by Bree
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Shampoo and conditioner for thick hair
Absolutely LOVE this range. Smells incredible. After a few uses, my hair is so soft and looks so shiny. Was worried it might make my hair greasy as I was torn between the medium hair range, but you don’t need loads so it was the right choice.
by AJ
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I hate the packaging.
OK, yes I like it, but I think I'm trying to convince myself. It is pricey so I was expecting more. The scent is nice, but now I'm halfway through the bottle (mainly because I use a lot because I need to wash 3 times to break down the oils and get a good lather) I cannot tell you just how much I hate the packaging, I can't get the stuff out of the freaking bottle. My hair stays fresh for a couple of days before I need to wash again. I am producing oilier hair as a result of using this. The conditioner however is my best friend even though I hate the packaging I will continue to purchase. My hair is shinier, I can get a brush through it, it seems less course and I'm happy with the results minus the oil.
by Kelsorkp
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Amazing!
Only around halfway through my first bottles of this shampoo and conditioner and I love it! It lasts forever so I don't even mind the slightly bigger price tag. My hair has never looked so shiny and healthy and frizz free. About to order my refills, couldn't recommend more!
by Kate
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Hmmm...
For: Smells absolutely divine The only shampoo that has ever made my long thick hair behave itself without loading it with silicone Recyclable packaging Reasonable price for a premium shampoo Looks great on the bathroom shelf Against: It makes my scalp break out in ENORMOUS painful yellow-headed spots every time I use it I won't repurchase, but I'm glad I tried it. The search for The Shampoo continues...
by Chickfactor
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Amazing!
I can't rate this range highly enough. I was hesitant initially as I normally switch between Tresemme, Aussie and Herbal Essences and this is considerably pricier - but the results speak for themselves. I have naturally frizzy, unruly hair and this has made it smoother and sleeker within two or three uses. I won't use anything else now. Plus it smells good and a little goes a very long way.
by Danielle
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Conditioner
This conditioner is amazing! My hair is thick dry and curly. It's never felt it as soft and in good condition. Will definitely buy again.
by Polly
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Lux!
I have been a little hesitant with this range as I did wonder that it might just be a bit too 'celebrity;' more style than substance. But I was wrong! I love this and the conditioner. I have thick, wavy hair prone to frizz and it is bouncy, shiny and much more manageable after using this. Particularly when I blow dry it - which isn't very often in lockdown! It's quite perfumed but it really does feel like a touch of luxury. Love it!
by Archie J
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Fab, Fab, Fab
This shampoo (and conditioner for thick hair) is brilliant. I have naturally grey hair and was worried about it looking wiry and frizzy but this range is amazing. My hair is shiny, totally not frizzy and looks and feels so silky. Highly recommended.
by Anonymous
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