Philip Kingsley Elasticizer Intensive Treatment 150ml
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£38.00
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A truly iconic hair product, Philip Kingsleys Elasticizer is the worlds first pre-shampoo conditioning treatment. Originally created for Audrey Hepburn, the formula has since been showered in beauty awards and attracted ardent devotion from celebrities, beauty editors and even royalty. The secret to its success? It adds elasticity, manageability, bounce and shine, leaving hair luxuriously nourished and healthy at the very beginning of your ritual, so you can expect stronger, healthier hair with less breakage.
An iconic hair hero, Philip Kingsleys Elasticizer will transform your hair care ritual. A luxurious pre-shampoo conditioning treatment, Elasticizer has attained legendary status and legions of fans thanks to its deeply conditioning effects; originally formulated for Audrey Hepburn, it boosts elasticity, manageability, bounce and shine, delivering rich moisture to the cuticle without weighing strands down. Leave it on for a minimum of 10-20 minutes or even overnight for a deep treatment when your hair needs some TLC. A total treat for tresses, the formula stars hydrolysed elastin, castor oil, olive oil and glycerine to boost hydration and lock in moisture, to leave hair looking intensely nourished, healthy and shiny and all before youve used shampoo. Impressive! With frequent use, you can expect stronger, healthier hair and less breakage youll never want to wash your hair without it.
Aqua (Water), Ricinus Communis (Castor) Seed Oil, Glycerin, Propylene Glycol, Cetearyl Alcohol, Ethylhexyl Dimethyl PABA, Olea Europaea (Olive) Fruit Oil, Cetrimonium Chloride, Amodimethicone, Phenoxyethanol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hydrolyzed Elastin, Trideceth-12, Sodium Benzoate, Citric Acid
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Apply before shampooing
Dampen the hair with water and apply Elasticizer in sections to mid-lengths and ends, ensuring maximum coverage
Cover hair with a shower cap or towel. The heat created helps the nutrients to be fully absorbed
Leave for a minimum of 10-20 minutes, or as long as you wish. You can even sleep in Elasticizer
Rinse thoroughly and shampoo and condition as normal. You can shampoo twice if you want to ensure all residue is removed
Suitable for use on coloured hair
Note: Do not use Elasticizer 72 hours before or after dying your hair as it may affect how the colour takes during this period only
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Customer Reviews
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Adds bounce to my hair
This treatment adds life to my hair giving it more 'bounce' and body. I use it once a week.
by Snow leopard
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So luxurious
I believe this has helped to transform my hair, it has certainly made it shinier and less porous, as well as stronger where it locks in moisture. I noticed a difference when I ran out, so it’s now repeat purchase number 4.
by Laura Verified Purchase
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Fave Hair Mask
A tried and tested hair mask I always return to. It's moisturising, nourishing and leaves my hair looking gorgeous. I have curls so try to do the mask at least once a week
by Sharan Verified Purchase
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Miracle stuff
I was in a show where for 5 nights in a row my hair had to be tight spiral curled like an 80s perm and then by the end of the show completely straightened. This completely broke my hair even with drenching with heat protectant. The back especially would get very knotty during the night and I stopped wearing my hair down due to how damaged it looked even after a cut. THIS STUFF IS AMAZING! I woke up after the using it for the first time the night before and could still brush my hair with minimal knots and it was still shiny and silky. 3 uses in and my hair looks incredible to the point of where I’ll start wearing it down again. Absolutely worth the money if you have very dry, damaged hair.
by Emma-Jane
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Fabulous
This beats other masks from other brand by a mile! I love it so much and a little goes a long way!!! Ten out of ten recommend i
by Shona Verified Purchase
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Amazing product
Other brands have tried to replicate this, the whole ‘pre shampoo treatment’ but I’ve never found anything as good and I’ve tried Aveda, Bumble, olaplex and others. I have very curly fine hair and after using this I let my hair dry naturally then use ghd’s to smooth/curl it and it’s like I’ve just had a professional blow dry, so shiny and bouncy. Slightly addictive ♥️
by Max
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This works
Been using the Elasticizer for over a year now; I am very happy with it and have recommended it to family and friends who wanted to sort out their split ends and breakages. I used to deal with breakage and split ends quite a bit, forcing me to go for a trim every couple of months (even though I wanted to grow my hair longer). I don’t recall if I saw results right after the first use, but definitely after 2 or 3 months of using the Elasticizer regularly. I have already repurchased the product.
by R
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Different than other hair masks
My hair are thick and oily and although I have tried various "luxury" (meaning expensive) masks that only made my hair soft and most of the times more oily, this is the only one that gave me different results. My hair were bouncy, with volume and not more oily than the usual. Plus it smells great. Minus one star for the price.
by Evridiki
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Sample - Love it!
So I got this as a sample from my last Cult Beauty haul, I was so impressed I’ve ordered it straight away! I have curly, dry and sometimes frizzy hair due to colouring, I used the sample on damp hair before shampooing and then wrapped in a hot towel and left for 30mins (my hair needed some TLC) I wasn’t expecting much from this product, I’m always skeptical with treatments as they all seem to be able to salvage your hair no matter what brand
by Reahannah
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Great
Didn’t expect this to work so well! Works wonders for my highlighted (blonde) fine wavy hair. It gives hydration, but doesn’t weigh my hair down. Also love the fact that this is finally a hair product that doesn’t contain fragrance, so good for sensitive skins!
by C.
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