Philip Kingsley Pure Colour Anti-Fade Shampoo 250ml

Widely considered as one of the world’s leading experts on hair and scalp care, Philip Kingsley’s unique, award-winning product range bridges the gap between advanced science and hairdressing. Boasting celebrity clients including Victoria Beckham, Cate Blanchett and Sienna Miller, it’s not difficult to see why Philip Kingsley’s award-winning range has attracted endless acclaim – and the Pure Colour Anti-Fade Shampoo is set to continue this legacy, with a soothing anti-fade formula that locks in colour and adds body.

Benefitting course, fine, medium and naturally coiled hair types, the Pure Colour Anti-Fade Shampoo locks in and extends the lifetime of your colour – whether you dyed it at home or in the salon – while extending the life of chemical styling treatments, with an aim to help you go for longer between salon appointments.

Working to improve on vibrancy and shine, this sulphate-free formula even adds body and bounce while soothing and conditioning the scalp for optimum hair health. In fact – when compared to a standard shampoo in a lab-controlled test – this formula prolongs colour by up to 100% longer, and protects your colour for up to 24 washes! It does this via green tea extract – an antioxidant-rich ingredient than protects hair colour from water, UV rays and free radical pollutants. A protein-based complex also strengthens the hair and builds its resistance to brushing and combing, while pro vitamin B5 imparts moisture, shine and silkiness to improve on manageability while limiting the damage caused by chemical treatments.

Aqua/Water/Eau, Disodium Laureth-9 Sulfosuccinate, Sodium Lauroamphoacetate, Cocamidopropyl Betaine, Steareth-100/PEG-136/HDI Copolymer, Betaine, Sodium Cocoyl Alaninate, Sodium Methyl Cocoyl Taurate, Parfum (Fragrance), Citric Acid, Phenoxyethanol, Sodium Benzoate, Polyquaternium-53, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Phytic Acid, Panthenyl Hydroxypropyl Steardimonium Chloride, Butylene Glycol, Coumarin, Camellia Sinensis Leaf Extract, Potassium Sorbate, Disodium EDTA, Ethylhexylglycerin.

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.

Apply to wet hair and lather, gently kneading the scalp for 60 seconds. Rinse well and repeat if necessary. If colour treating your hair at home, use to wash out colour following application and for each wash following. If having hair colour treated or chemically processed in the salon, use from the first wash after having hair treated.