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Not sure what to do with your hard-to-recycle beauty empties? Send them to us with Cult Beauty’s recycle:me initiative!
recycle:me aims to offset the impact of beauty-loving consumers, helping you to recycle packaging (including tough-to-recycle materials) and be kinder to our earth.
Simply clean out your empties, give them a rinse to remove residue, and you’re on your way to recycling.
Download the recycle:me app, create your account, and then scan your empties. Once accepted, fill your recycle:me bag (or any other packaging you might already have) with your empties. Next, book a collection through the app or drop off at any one of 14,000 locations. Sound easy? You’re done!
Plus, you’ll receive £5 worth of Cult Status Points within 14 days upon receipt of your five eligible items.
We’ll receive your empties and sort through them, allocating any hard-to-recycle products and packaging onto our partner for them to be repurposed (rather than ending up in a landfill or polluting mother earth).
So, keep your beauty space clean and clutter-free whilst caring for the earth—without compromising on your beauty-buys. Every little bit counts, and we’re here to help to make the recycling process simple and convenient.
What are you waiting for? Recycle now with recycle:me we all reap the rewards.
Shop
Fill your basket to the brim! You can add a recycle:me bag to your order for free (but don’t worry, you can also use any packaging to send us your empties, including your delivery box).
Scan
Once you’ve used every last drop of your products, use the recycle:me app to scan the empties you wish to return (even fragrance bottles and minis) – you'll get confirmation within 24 hours.
Return
Clean your empties and package them up – you don’t even need a label! Use the recycle:me app to arrange doorstep collection or drop off at your chosen location.
Recycle
We'll pass your empties onto our partner to be repurposed into plastic board to be used for new projects and to house future beauty products, meaning less packaging ends up in landfill.
Reward
Within 14 days of receiving your items, we’ll add £5 worth of Status Points to your Cult Beauty account. You’ll need to send a minimum of five eligible products to earn a reward.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Fun Initiative!
I LOVE that I can now recycle my plastic empties! I enjoy filling it up and so far have used up 3 bags. My only gripes is - only a select few items are accepted for recycling, and some plastic products that I want to recycle, cannot be cleaned with ease - or cleaned at all in some cases for example, mascara tubes etc. So I struggle to understand if they will be recycled at all.
by Warbunny Verified Purchase
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Love
The fact that I can now recycle my empty tubes properly is a huge plus!
by Nikita Verified Purchase
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Brilliant
I love this idea, I have so many products I’ve finished and it’s much easier now to recycle them. I hope more brands provide this service as it’s simple yet makes such a difference.
by Hasina Verified Purchase
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Very limited
I love the idea, but the only things you can recycle through this are plastic packaging and sample sachets. I was hoping I’d finally have a place to put in my empty aerosol cans or odd glass bottles but those are not accepted. My council recycles plastic packaging so the only thing this works for in my case are the sample sachets, which I love that I can recycle, but it will take me ages to fill this bag up
by Karo Verified Purchase
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Amazing idea
Such a great idea!! Well done Cult Beauty. More brands should be offering simple service
by Lucy Verified Purchase
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Great Idea
I haven’t used it yet but I received the bag today and I love the concept. Can’t wait until I collect all my empties and send it off.
by Liv Verified Purchase
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Great initiative
Great initiative, super easy to fill the bag and once done you just need to pop it in the postbox
by Magdalena Verified Purchase
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Slightly limited
Limited in terms of what products you can actually pop into the bag.
by Suri Verified Purchase
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Useful!
Great for the empties that the council won't take!
by Emily Verified Purchase
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Great idea!
Great idea! I always felt bad as my council won't accept a lot of my empties. This way they have a chance!
by Noodlefluff Verified Purchase
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