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Not sure what to do with your hard-to-recycle beauty empties? Send them to us with Cult Beauty’s recycle:me initiative!
recycle:me aims to offset the impact of beauty-loving consumers, helping you to recycle packaging (including tough-to-recycle materials) and be kinder to our earth.
Simply clean out your empties, give them a rinse to remove residue, and you’re on your way to recycling.
Download the recycle:me app, create your account, and then scan your empties. Once accepted, fill your recycle:me bag (or any other packaging you might already have) with your empties. Next, book a collection through the app or drop off at any one of 14,000 locations. Sound easy? You’re done!
Plus, you’ll receive £5 worth of Cult Status Points within 14 days upon receipt of your five eligible items.
We’ll receive your empties and sort through them, allocating any hard-to-recycle products and packaging onto our partner for them to be repurposed (rather than ending up in a landfill or polluting mother earth).
So, keep your beauty space clean and clutter-free whilst caring for the earth—without compromising on your beauty-buys. Every little bit counts, and we’re here to help to make the recycling process simple and convenient.
What are you waiting for? Recycle now with recycle:me we all reap the rewards.
Shop
Fill your basket to the brim! You can add a recycle:me bag to your order for free (but don’t worry, you can also use any packaging to send us your empties, including your delivery box).
Scan
Once you’ve used every last drop of your products, use the recycle:me app to scan the empties you wish to return (even fragrance bottles and minis) – you'll get confirmation within 24 hours.
Return
Clean your empties and package them up – you don’t even need a label! Use the recycle:me app to arrange doorstep collection or drop off at your chosen location.
Recycle
We'll pass your empties onto our partner to be repurposed into plastic board to be used for new projects and to house future beauty products, meaning less packaging ends up in landfill.
Reward
Within 14 days of receiving your items, we’ll add £5 worth of Status Points to your Cult Beauty account. You’ll need to send a minimum of five eligible products to earn a reward.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Good recycling option
This is a good idea however, I wish they would also recycle glass bottles as many of my makeup comes in glass bottles. Would be better if they didn’t just recycle plastic bottles and also took into consideration other materials to recycle.
by Laura Verified Purchase
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First time
This is a great way to remind me to recycle my empties
by Rachel Verified Purchase
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Save the planet one bottle at a time
Great idea. Not all recycling services take cosmetic & toiletry empties. Thank you
by Jill Verified Purchase
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Brilliant idea
Love this new initiative from Cult Beauty. The bag is a lovely size for lots of empties and for such a small upfront cost I can send off all my recycling knowing it will all be dealt with properly. And you get 10 extra bonus points too!
by Kirsty Verified Purchase
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Good but…
It’s great that CB are finally doing a recycling scheme, as so many of the products they sell can’t be recycled in mainstream road recycling. If I’m paying for bag, I would like it to be slightly better quality. It’s small and flimsy and a few full size products and tubes with pointy ends, don’t exactly leave the bag in a robust state for transit. Let’s be honest, if the bags are free then they will definitely be more engagement with this and that’s sort of the point if the planet needs saving.
by Olivia Verified Purchase
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Money spinner for cult beauty
I agree with the previous reviewer. It is not right cult beauty are trying to make more money from people trying to do the right thing for the planet. These should be free!
by Lewbec
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Recycle
I think you should maybe be more encouraging and give one of these bags to customers. They’d be more inclined to do it. Maybe also give them points every time they recycle something! It’s called helping the environment not a many making plan!
by Sarah
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ethical
What a great idea from Cult Beauty! We need more ecological initiatives like this.
by Sarah Verified Purchase
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Great
A great idea and scheme to recycle empty products. Thankyou for implementing this!
by ish Verified Purchase
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So easy and great
Super easy and I love the idea. Well done cult beauty, this is amazing.
by Wiki Verified Purchase
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