Sweed Cloud Mascara 12ml
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Founded by renowned make up artist Gabriella Elio, Sweed has everything you need to create the signature no-make up make up look. Dreaming up an assortment of high performing cosmetics that fit seamlessly into everybody's routine, meet the Cloud Mascara. Boasting an all-new innovative wand that resembles a wide-tooth comb to help separate lashes, it ups your lash game with maximum length, lift and volume.
Prepare the tissues, it's time to break up with your falsies because Sweed's Cloud Mascara is here to give your natural lashes length and maximum volume in just one swipe.
A make up bag must-have, this easy-to-glide mascara lifts, separates and elongates lashes with next to no effort. Boasting a wand that resembles a wide-tooth comb, it creates a dramatic fan-like effect as it works to grab each lash separately for the ultimate lift. Infused with nourishing panthenol (AKA vitamin B5), it boasts an ultra-lightweight, flake-free formula that's gentle to sensitive eyes while working to soften and strengthen lashes. Oh, and did we mention it's water-resistant and smudge proof? Forget the tissues, this is definitely an upgrade in our eyes.
Aqua (Water), Oryza Sativa Cera (Oryza Sativa (Rice) Bran Wax), Hydrogenated Olive Oil Stearyl Esters, Isododecane, Alcohol Denat., Copernicia Cerifera Cera (Copernicia Cerifera (Carnauba) Wax), Palmitic Acid, Stearic Acid, Acacia Senegal Gum, Aminomethyl Propanediol, Candelilla Cera (Euforbia Cerifera (Candelilla) Wax), Panthenol, Phenoxyethanol, Polyvinyl Alcohol, VP/VA Copolymer, Chlorphenesin, Ascorbyl Palmitate, Iron Oxides (CI 77499).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Gently wiggle the wand from base of lashes to tips, layering to build extreme volume and limitless length. Allow a few seconds of drying time between coats to build the most extreme lash drama. Layer as desired for a more dramatic lash look.
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Top Customer Reviews
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Such a good mascara!
This mascara is one of the best I've tried - it gives stand-out, fanned, defined lashes. It's staying power is pretty good but I do have oily lids so would prefer a tubing mascara, so fingers crossed they bring one out soon!
by Josie - Cult Beauty staff
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Smudges be gone
I have always had trouble with my mascara transferring onto my eyelids throughout the day. However I tried this mascara for the first time this week, and it hasn't smudged once!!! Absolutely love, and is my new fave
by Lucy - Cult Beauty Staff
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huge fan!
I'm a real one for smudging my mascara as soon as I leave the house, but this really stays put all day! It's so easy to build length and volume - definitely a contender for my fav mascara.
by Olivia - Cult Beauty Staff
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A new favourite!
If you want long, smudge-proof lashes, this is the mascara for you! The formula is perfect for building your desired look – I pop it in my bag and take it with me to boost my subtle daytime look into a more dramatic evening vibe.
by Alice - Cult Beauty Staff
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Adore this
2nd time purchasing, can’t be without this! Doesn’t smudge, gives great full lashes!
by Priya Verified Purchase
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My favourite mascara
I have only used the black before and loved it so got the brown which is perfect, a bit of a pain to get off at night but worth it, for those who like long clump free lashes
by Cas Verified Purchase
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Lovely mascara
Really nice, natural looking mascara that doesn't smudge. However, prefer the other Sweed one
by PIPPA Verified Purchase
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The best!!
I’ve always been the biggest fan of a bristle style mascara brush but I saw this and thought I’d give it a go… and I won’t be using anything else!! One coat is enough for an everyday wear and it’s buildable beyond belief! My new favourite
by Evie
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Nice Mascara
This is a nice mascara. I personally prefer a rubber brush rather than bristles so this is why I bought it. It looks quite natural with one coat but can be built up with more coats if going out. It doesn’t clog my lashes & I would buy again
by Emma Verified Purchase
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Fantastic product
I’ve bought this in black and brown, lengthens and thickens in one coat without clumping. There is very little transfer after a long day too
by Isobel Verified Purchase
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