The Ordinary Granactive Retinoid Serum 5% in Squalane 30ml
You'll earn 16 Status Points with this product
£15.90
Or 4 interest free payments of £3.97 with clearpay
In stock | Usually dispatched within 24 hours

The Ordinary has firmly cemented itself as a leader in science-backed skin care. Taking the guesswork out of building a regime, it ditches unnecessary, filler ingredients for familiar, hard-working actives that deliver promising results. And next to bless your complexion is the Granactive Retinoid Serum 5% in Squalane (30ml), a high-strength serum softening the look of fine lines and wrinkles.
Starring retinoid active technology, the Granactive Retinoid Serum 5% in Squalane (30ml) is a water-free solution working to exfoliate and renew the look of skin.
Keen to improve the appearance of your skin with a retinoid but wary of the potential side effects like dryness and redness? This hardworking serum could be just what you need; achieving faster-acting results than traditional retinol but keeping the look of the skin barrier in check. Housed in a light-as-air formula that refreshes and restores, it improves the appearance of pigmentation, fine lines and fatigue... no wonder it's at the top of our wishlist!
Squalane, C12-15 Alkyl Benzoate, Bisabolol, Dimethyl Isosorbide, Hydroxypinacolone Retinoate, Solanum Lycopersicum (Tomato) Fruit Extract, Simmondsia Chinensis (Jojoba) Seed Oil.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Apply a small amount to the face in the evening, after water serums but before heavier treatments. Do not use with other retinoid treatments. Avoid unprotected sun exposure and store in a cool, dry place.
Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform – Provenance – to cut through the industry ‘noise’ and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!), but that the brand has still supplied substantiating evidence (which you can view yourself). Discover the proof points for this product below.
Frequently Bought Together

This item
The Ordinary Granactive Retinoid Serum 5% in Squalane 30ml
£15.90
Other Customers Bought
Customer Reviews
5 stars rating 123 reviews
4 stars rating 37 reviews
3 stars rating 17 reviews
2 stars rating 8 reviews
1 stars rating 1 reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Review for THE ORDINARY GRANACTIVE RETINOID SERUM 5% IN SQUALANE 30ML
This is my favourite retinoid serum as it leaves my skin brighter, clearer and healthier looking, it also helps reduce fine lines and pigmentation. The Ordinary products are also so reasonably priced too. I've repurchased this product many times and will continue to do so. 100% recommended.
by Jacqueline P. Verified Purchase
Was this helpful?
A bit too oily
Bit too greasy. Didn’t really see much of a difference. Seemed like I had more blackheads due to using it during these past few weeks of warmer weather. Saying this though I must point out that I used to be a regular user of The Ordinary products and in general they are great for the maintenance of skin while younger. I am now 51 and going through the menopause and so I need something a bit more stronger.
by Tabatha Verified Purchase
Was this helpful?
Great
Noticed a huge improvement in skin texture within a few days. Minor break outs, but just reduced the frequency. Doesn’t dehydrate skin like some retinols
by Katie Verified Purchase
Was this helpful?
Good Value
This is a great option if you just started to use retinol. One thing only is that you cannot use it too often, or it can irritate the skin.
by Kat Verified Purchase
Was this helpful?
Nice
It’s okay but I’ve used nicer, but for the price not bad
by Jessica
Was this helpful?
Best starting place for retinoids
Love this! Start slow to incorporate into your routine but definitely improves texture and appearance of pores
by Lee
Was this helpful?
Great price
Good if you are in a budget. But not the best product on the market
by Nikki
Was this helpful?
Love it 😻
I just love applying it in winters mostly! ♥️
by Samra Verified Purchase
Was this helpful?
Good!
Gentle yet effective! My skin tone and texture has visibly improved since I started using it. No irritation as well!
by Aleksandra Verified Purchase
Was this helpful?
super helpful
i've just begun seeing some forehead lines and notice the difference when I use this serum! like that it doesn't leave my skin irritated either
by glee Verified Purchase
Was this helpful?