The Ordinary Retinol Serum 1% in Squalane 30ml
You'll earn 9 Status Points with this product
£8.50
Or 3 interest free payments of £2.83 with frasers plus
In stock | Usually dispatched within 24 hours

The Ordinary has firmly cemented itself as a leader in science-backed skin care. Taking the guesswork out of building a regime, it ditches unnecessary, filler ingredients for familiar, hard-working actives that deliver promising results. And the Retinol Serum 1% in Squalane (30ml) is a highly stable, high-strength serum featuring 1% pure retinol.
A powerhouse form of vitamin A housed in soothing squalane, the Retinol Serum 1% in Squalane (30ml) encourages cell turnover, revealing healthier, softer skin.
This stellar serum works hard to minimise the look of fine lines, dark spots and blemishes, while improving skin texture and tone... and we'd be happy with that, but there's more. Supported by squalane (a moisturising ingredient naturally found in your skin) you can expect your complexion to appear smooth and hydrated, with any dryness that can come with retinol use being reduced. We've got heart eyes just thinking about it...
Squalane, Caprylic/Capric Triglyceride, Retinol, Solanum Lycopersicum (Tomato) Fruit Extract, Simmondsia Chinensis (Jojoba) Seed Oil, BHT.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Apply a small amount to the face in the evening, after water serums but before heavier treatments. Do not use with other retinoid treatments and avoid unprotected sun exposure. Store in a cool, dry place.
Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform – Provenance – to cut through the industry ‘noise’ and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!), but that the brand has still supplied substantiating evidence (which you can view yourself). Discover the proof points for this product below.
Frequently Bought Together

This item
The Ordinary Retinol Serum 1% in Squalane 30ml
£8.50
Other Customers Bought
Customer Reviews
5 stars rating 122 reviews
4 stars rating 41 reviews
3 stars rating 13 reviews
2 stars rating 5 reviews
1 stars rating 4 reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Good serum
It reduce the age sign so i do like it.
by Cristiana Verified Purchase
Was this helpful?
Amazing
The ordinary retinol is the first one I ever used, and it doesn’t disappoint! There’s a small period of time where your skin will purge a little bit and you think it’s making it worse, but you just have to keep going and let your skin get acclimated, after that week or two you will see your skin smooth and clear and your wrinkles will be softer! I have used it for years now and I never go without it! Also super cheap compared to other brands
by Valeria
Was this helpful?
Softness of Skin
This bottle of retinol does wonders to my skin by clearing my clogged pores and it's surprisingly nourishing.
by DC Verified Purchase
Was this helpful?
Amazing results friends have noticed
Have been using this for about a month now and I, and friends, have noticed the results – skin glowing evenly and looking nourished. So good I've bought a few so I never run out!
by Hugh Verified Purchase
Was this helpful?
Great retinol serum
I have been using prescription strength retinol for a long time but that use to cause a lot of peeling. Replaced it with this and does the job and good on skin.
by Noopur Verified Purchase
Was this helpful?
Great
The product is too good. However be careful to not use it daily if you are at your younger age. Also I have experienced that my skin sting if I go out by applying this product during daytime. Use it in evening or when you are home.
by Disha Verified Purchase
Was this helpful?
Really helped my acne
I started using this one once my skin had gotten used to a lower strength retinol. In combination with my other skincare products (niacinamide in particular) this really helped to clear up my acne and scarring. Although it definitely did dry my skin out at first, it wasn’t anything a bit of hyaluronic acid couldn’t fix. I have no regrets!
by Ru Verified Purchase
Was this helpful?
The best serum
Have been using this product for years, it is my holy grail retinol. Great price and delivers results, fine lines reduced and keeps acne at bay.
by Amy Verified Purchase
Was this helpful?
Amazing
Amazing serum, clears skin and leaves it glowing. Fine lines look reduced and have experienced no irritation. I've lost count of how many bottles I've purchased!!
by AB Verified Purchase
Was this helpful?
Love
First time using Retinol. I am mid 20s and noticed some fine lines which I hoped this would help. I haven't had this long but can already notice a difference. Make sure to build up as it can be quite drying on the skin. Great value for money.
by becca Verified Purchase
Was this helpful?