Too Faced Born This Way Foundation - Ivory
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£38.00
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Achieve I woke up like this levels of flawless with the iconic Born This Way Foundation from Too Faced. Offering medium-to-full, undetectable coverage, the oil-free formula features moisture-restoring coconut water, brightening alpine rose and hydrating hyaluronic acid, nourishing skin as it creates a seamless finish. With 35 versatile shades to choose between from Porcelain to Cocoa you'll be sure to fool everyone into thinking you were born this way.
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A make up icon, Born This Way Foundation by Too Faced offers medium-to-full, undetectable coverage that's become rightfully famous. Inspired by the I woke up like this beauty mantra, Too Faced set out on a mission to create a flawlessly natural-looking foundation and Born This Way is the result. The luscious liquid formula is enhanced with gorgeous, skin-loving ingredients: coconut water helps to replenish skins moisture levels without overburdening it, alpine rose brightens and promotes elasticity and hyaluronic acid provides long-lasting hydration for a more youthful appearance. The 35-strong shade range is versatile enough to suit a wide array of skin tones: there's everything from Cocoa to Porcelain, via Caramel, Almond and Sand.
Water/Aqua/Eau, Cyclopentasiloxane, Glycerin, Aluminum Starch Octenylsuccinate, Isododecane, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Dimethicone, 1,2-Hexanediol, Alcohol, BHT, Butylene Glycol, Caprylyl Glycol, Cocos Nucifera (Coconut) Water/Cocos Nucifera Water, Diphenyl Dimethicone, Disteardimonium Hectorite, Ethylhexyl Methoxycinnamate, Ethylhexyl Palmitate, Hexylene Glycol, Lecithin, Magnesium Sulfate, Phenoxyethanol, Pistacia Lentiscus (Mastic) Gum/Pistacia Lentiscus Gum, Polysilicone-11, Potassium Sorbate, Propylene Carbonate, Rhododendron Ferrugineum Extract, Silica Dimethyl Silylate, Sodium Hyaluronate, Tetrahexyldecyl Ascorbate, Tetrasodium EDTA, Tribehenin, Triethoxycaprylylsilane, Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).
Apply with fingertips, sponge, or brush. Start at the centre of the face and work outward. Apply more to achieve desired coverage.
Non-Comedogenic *on pack.
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Too Faced Born This Way Foundation 30ml (Various Shades)
£38.00
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
2 faces
I was looking for a foundation that was full coverage, this isn't I found it was more medium. The match however was very good but I still feel like it was oily and shiny towards the end of the day. I liked the foundation but I don’t think I’d buy again.
by Natalie
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Best foundation ever!
The best foundation I've ever used - so natural-looking, feels amazing, looks amazing. Keeps my face feeling fresh without being oily/greasy. Obsessed.
by Emz
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Untrue colour tones
Although this foundation feels lovely on the skin, almost weightless, the colour tones are very untrue. I purchased ‘Warm Nude’ after completing Cult Beauty’s colour match test. Based on the neutral/golden undertone description, it should have been perfect! However, it has a very pink undertone. I did a swatch test alongside my old Coverage Foundation in 2.0 YG by The Ordinary and Born This Way looked very pink in comparison. I’m quite disappointed because I can’t return the product and it’s now a waste of £29.00. I’m not going to slander the product by giving it an awful starred rating, as the formula is great. I just wish companies would stop claiming that their products are for yellow/golden tones when they aren’t. Laura Mercier does this a lot, too, and it makes the process of buying a foundation very difficult.
by April
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Very movable
Firstly, the colour matches me perfectly. However, the foundation moves, if I wiped my face it would come off and if you have prominent smile lines this foundation highlights that. I’m not sure if it’s just my skin or how I apply it (with a beauty blender) but I much prefer my £8 maybelline foundation that doesnt move at all
by Dani
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Gorgeous dewy foundation
I love this foundation, you get great coverage that looks dewy without being greasy, and it doesn’t dry out my skin. The only thing I’ve found difficult is getting the shade right ordering online, as there’s so many.
by Hayley
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Excellent!
Lovely buildable coverage. Not cakey at all. Looks like skin if applied sensibly and great satin finish. Not completely matte which I love. I’d buy again in a heart beat
by Julsa
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Great foundation
I've been using this for a couple years and have absolutely nothing bad to say about it. It's very buildable and feels super lightweight on the skin. I like to mix it with my BB cream for some extra moisture and it leaves my skin looking dewy and even. Just make sure to blend it properly!
by Melissa
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Skin or Foundation?
That's how great this product is! One of the very best on the market, especially for combination/oily skins. The coverage is great with a medium to full cover, so layering is key. Even a full coverage look still looks skin-like and never cakey for me personally. A huge favourite, never lets me down!!
by J-Bro
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Great coverage
Perfect foundation, good coverage but doesnt feel heavy. Goes on silky smooth and blends so well with a blender. Really like this foundation on my skin!
by Mads
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The best
Been using for years and won’t use anything else now. Very natural finish.
by ALauren
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