Too Faced Born This Way Foundation - Ivory
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£38.00
Or 4 interest free payments of £9.50 with clearpay
Achieve I woke up like this levels of flawless with the iconic Born This Way Foundation from Too Faced. Offering medium-to-full, undetectable coverage, the oil-free formula features moisture-restoring coconut water, brightening alpine rose and hydrating hyaluronic acid, nourishing skin as it creates a seamless finish. With 35 versatile shades to choose between from Porcelain to Cocoa you'll be sure to fool everyone into thinking you were born this way.
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A make up icon, Born This Way Foundation by Too Faced offers medium-to-full, undetectable coverage that's become rightfully famous. Inspired by the I woke up like this beauty mantra, Too Faced set out on a mission to create a flawlessly natural-looking foundation and Born This Way is the result. The luscious liquid formula is enhanced with gorgeous, skin-loving ingredients: coconut water helps to replenish skins moisture levels without overburdening it, alpine rose brightens and promotes elasticity and hyaluronic acid provides long-lasting hydration for a more youthful appearance. The 35-strong shade range is versatile enough to suit a wide array of skin tones: there's everything from Cocoa to Porcelain, via Caramel, Almond and Sand.
Water/Aqua/Eau, Cyclopentasiloxane, Glycerin, Aluminum Starch Octenylsuccinate, Isododecane, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Dimethicone, 1,2-Hexanediol, Alcohol, BHT, Butylene Glycol, Caprylyl Glycol, Cocos Nucifera (Coconut) Water/Cocos Nucifera Water, Diphenyl Dimethicone, Disteardimonium Hectorite, Ethylhexyl Methoxycinnamate, Ethylhexyl Palmitate, Hexylene Glycol, Lecithin, Magnesium Sulfate, Phenoxyethanol, Pistacia Lentiscus (Mastic) Gum/Pistacia Lentiscus Gum, Polysilicone-11, Potassium Sorbate, Propylene Carbonate, Rhododendron Ferrugineum Extract, Silica Dimethyl Silylate, Sodium Hyaluronate, Tetrahexyldecyl Ascorbate, Tetrasodium EDTA, Tribehenin, Triethoxycaprylylsilane, Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).
Apply with fingertips, sponge, or brush. Start at the centre of the face and work outward. Apply more to achieve desired coverage.
Non-Comedogenic *on pack.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
If you love a no make up look
This is a no make up make up foundation, it’s lightweight and not got a lot of coverage so if that’s your vibe this is for you! I have oily skin so this is good for that. However it doesn’t last a really long time! I just use this day to day because my make up preferences changes depending on the occasion but this is good for a daily use if you like a no make up make up look.
by amelia
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Good but not the best
The coverage is pretty average. I had to mix it with my Milk foundation for it to work the level of coverage I like, also I had to use a lot of products to make it last because by itself the coverage is poor, and also not very long lasting. The price is fair and is not a horrible product, is just that like this foundation there is already a dozen in the market there is nothing extra about it, definitely did not work for me.
by Paola
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Beautiful but not long wearing
This is a beautiful foundation. It's easy to apply, easy to blend, looks so natural on the skin - not cakey AT ALL. However, the only downside is it's not the longest wearing. I have normal to oily skin and after a 12 hour day at work it looks a little faded but that's to be expected. It doesnt claim to be long wearing and to be fair it wears off nicely. Some foundations separate but this doesn't too badly. Its good to touch up with, can be layered and looks fine, and the best part of all is it doesn't break me out. I have acne prone skin and since using this my skin has just been getting better. I think the ingredients are kind to skin and that's why it's not long wearing but you can't have everything! Would much rather a natural everyday foundation than one that gives me spots. It's not the fullest coverage ever so I apply a decent layer and cover my blemishes with the BTW sculpting concealer and it looks amazing. Would recommend this foundation 100%.
by Georgia
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is this a joke?
I can't believe I spent £23 on this. It’s a tiny bottle and it’s got NO COVERAGE. I applied using a Beautyblender and I'm really sat here about to cry. It doesn't even look like I'm wearing foundation - it literally covered nothing. Will try again tomorrow using a brush maybe but for right now I'm so mad and upset because the photos and reviews looked really good. Never been more disappointed in my life.
by emma
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Staple!!
I have just started using this and it's becoming a good favourite. The coverage is amazing and colour match is spot on.
by Mohima
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All time favourite
This is the foundation I keep coming back to. I’ve used it for the past couple of years and while I’ve tried some other brands along the way, nothing works as well as this foundation for me. I’ve got very sensitive skin and even though this is a medium to full coverage foundation, it doesn’t give me a breakout as long as I wash it off properly every night. It’s super easy to work with, depending on how I apply it, it can give me a light, medium or full coverage and it ALWAYS looks absolutely amazing. If you have dry skin like me I would definitely recommend a nice hydrating primer underneath it.
by Emma
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In love
This foundation has fast become my fave.
by Jaynee
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Love hate
I hate this for under my eyes, it leaves my undereyes really dry and creasy. But I really do like it to cream contour.
by Joella
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Absolute favourite
I have dry skin and I've searched for a good medium to full dewy coverage foundation and this is perfect. This foundation slides into my face like magic (I prefer to use this with a Beautyblender) and doesn't settle into any fine lines or dry spots and doesn't look powdery or cakey. My skin looks very natural but flawless and glowy! It also feels hydrating and even nourishing. I have a two shades and I'm mixing them together depending on how tanned I am.
by Besame
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top quality
If you have oily skin, this is it for you. It’s better than Double Wear 100% and the shade range is also great. I am super pale - literally Casper the friendly ghost over here - and this honestly is the first foundation I’ve found my shade and works for my skin type. Finding both has always been so difficult. Thank you Too Faced for this formula (still wish there was no alcohol in it though) and thank you also for shade Snow!
by amelia
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