Too Faced Born This Way Matte 24 Hour Long-Wear Foundation - Mahogany
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£38.00
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The next step in their mission to create a flawlessly natural-looking foundation, Too Faced's Born This Way Matte 24 Hour Long-Wear Foundation is one for all the shine-prone beauties out there. Crafted with the vision that foundation should be virtually undetectable, this oil-free formula boasts beautifully natural coverage that obscures the look of imperfections and controls oil for a matte finish that lasts all day. With 35 flattering shades to choose between from 'Cloud' to 'Ganache' youll be sure to fool everyone into thinking you were born this way.
A soon-to-be make up icon, the Born This Way Matte 24 Hour Long-Wear Foundation from Too Faced is a godsend for oily complexions that don't like to be weighed down with heavy, flat-finish foundations. Diffusing the look of imperfections with a naturally radiant, matte finish, this lightweight formula keeps you looking flawless for a full 24 hours.
Priding itself on 'life-proof' coverage, this waterproof, transfer-resistant formula offers shine-free, undetectable coverage thats bound to capture your affection. Inspired by the I woke up like this beauty mantra, Too Faced set out on a mission to create a flawlessly natural-looking foundation and the result is before you. The luscious liquid formula is enhanced with gorgeous, skin-loving ingredients: coconut water helps to replenish skins moisture levels without overburdening it, alpine rose brightens and promotes elasticity and hyaluronic acid provides long-lasting hydration for a more youthful appearance. Plus, the 35-strong shade range is versatile enough to suit a wide array of skin tones... Get ready to meet your perfect match!
Apply your shade ofBorn This Way Matteto the centre of face using your brush of choiceand blend outward for a flawless finish.
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Too Faced Born This Way Matte 24 Hour Long-Wear Foundation 30ml (Various Shades)
£38.00
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Must have!
Love this foundation so so much! I use it all year round, gives the most amazing coverage (not too light, not too valet) and makes my skin look absolutely flawless
by Harriet
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Foundation
Love this foundation so much. It gives full coverage and it’s long lasting. I love it.
by Ancyyyyy
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Stay away if you have dry skin
I have to say, the staying power of this foundation is good and it is truly a medium-high coverage. If you have any dry patches or even mildly dry skin, stay away from this foundation. It clings to the dry areas and shows texture, no matter how the skin is prepped.
by Theodora Dineva
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Awful
I never usually write reviews; but I am so disappointed with this foundation. Firstly, the colour is nothing like the model shown, I bought Snow and it was way too light for my skin and I am quite fair skinned. Secondly, it just sat on top of my skin, very watery and no coverage at all.
by Shelagh
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It's great
I wanted to try the matte version of this foundation and compare it with the "original". I think this one is great too and does exactly what it's supposed to do. It gives a bit more coverage and looks matte on the skin. It takes a little more work to blend it, but it still blends nicely. The shade that I use is the same as in the original Born This Way foundation. All in all, it's great, however, for me I think I still prefer the original version of this foundation, just because of the easier blending and because I don't need more coverage.
by Serena
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Foundation
Absolutely love this foundation. Gives amazing coverage and makes my skin look flawless.
by Charn
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Long lasting
My favourite foundation so far, a small amount goes a long way, the coverage is fantastic and it lasts all day.
by Rachel
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I HAVE OILY SKIN - I REPEAT, I HAVE OILY SKIN
My skin is naturally very very oily, to the point where I need to blot 2-3 times a day and that's even after I've heavily 'baked' my face during application. The original Born This Way foundation is excellent and I noticed my skin actually improved when using but THIS ONE is insanely good! I DO NOT SET my foundation anymore for the first time in my life!!! I can not believe it. It doesn't smudge when wearing a mask and keeps me matte for hours. My skin starts to look glowy after maybe 6 hours of wear but it's not enough where I want to blot and bear in mind, this is without setting with a powder! I can not rave about this foundation enough and I'm 100% sure that I will not use any other foundation now. Yes it's kind of pricey but it's worth it to A, not break out, B, be rest assured that your face isn't all cakey/oily and C, to feel good all day long! Love love love.
by Rach
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Best Foundation EVER!
I ALWAYS buy a very light and medium shade of every foundation that I use. I chose Swan and Warm Nude. I wasn’t sure about the consistency at first, it seemed slightly watery for a 24 hour base. I applied it with a brush and it looked awful, I used my fingers to smooth it over and then I let it dry. It dried looking PERFECT on my skin. 7 hours later and it still looks banging and perfect! I’m 41 years old and I developed malasma after the birth of my second child. This foundation is the only one which has covered it and kept it covered all day. This is life changing for me. Thank you Two Faced, please please don’t ever discontinue this product! Highly recommend from me.
by Reb Eli Mar
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Best matte foundation
I have combination skin and could not find a matte foundation to suit me until I bought this one! This is by far the best matte foundation over ever tried... it does not settle in to my smile lines like the others do and it lasts all day too it has become my holy grail!!
by Georgie fay
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