Urban Decay Eyeshadow Primer Potion - Original
You'll earn 21 Status Points with this product
£21.00
Or 4 interest free payments of £5.25 with clearpay
A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays not to mention the Holy Grail Naked collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish: prepare to unleash your creativity.
If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decays Eyeshadow Primer Potion has near mythical skills when it comes to ensuring your colours on lockdown.
The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offerings tipped to transform your approach to eyeshadow there's no wonder that it's the UKs #1 premium eyeshadow primer!*
*According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
Frequently Bought Together
This item
Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
£21.00
Other Customers Bought
380
£28.50
1122
£32.00
1259
£34.00
3522
£23.00
1738
£32.00
11
£55.00
Customer Reviews
113
5
4
3
2
1
86
16
9
1
1
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Best primer on the market
No need to speak about this famous primer it’s popular for a reason such a beautiful product every make up girly should have in her collection 💗
by Riham Verified Purchase
Was this helpful?
Amazing!
This held my eyeshadow through heavy rain and wind. Would recommend
by M Verified Purchase
Was this helpful?
Decent for oily eyelids
Good product for oily eyelids. It holds eyeshadow around 6-8 hours.
by Vixy Verified Purchase
Was this helpful?
A good buy
Eyeshadow goes on smooth and blends easily over this. It doesn't quite neutralise the redness on my lids, but it's a lovely product.
by Shebloooms Verified Purchase
Was this helpful?
The best
Best eyeshadow primer. This helps my eyeshadow stay on all day. I've used this primer for years now
by Debra Verified Purchase
Was this helpful?
the best
The best eyeshadow primer i have and i have many .
by Flor Verified Purchase
Was this helpful?
Perfect
Does exactly what you need it to do! Shadows blends effortlessly and seamlessly on top of this primer and lasts all day!
by Chelsea Verified Purchase
Was this helpful?
The OG primer
I’ve been using this primer for years and have never been disappointed. My eyelids get super greasy throughout the day and this product allows my brown smokey eye to stay all day, without creasing or smudging - even after a day commuting and a trip to the gym. The consistency isn’t too thick. Just wish the packaging was better, there’s always a lot of product still left inside that’s hard to reach towards the end.
by Aisha Verified Purchase
Was this helpful?
Everyday essential
Best eyeshadow primer I have tried. Have been using this one for ten years now and haven’t yet found an eyeshadow primer that works as good as this one. Fries quickly and keeps eyeshadow fixed in place all day
by Hollie Verified Purchase
Was this helpful?
Actually works
I used to be eye primer neutral because I felt they all did the same thing. As I get older and my lids become more hooded, I actually need a primer that is going to prevent creasing and keep my shadows in the place they’re supposed to be. I’ve tried LOADS and this one actually works! It looks a bit dry on initial application, especially if you use too much, but my eyeshadow doesn’t crease and the longevity is actually noticeably extended. I sometimes even use this on my nose if I’m feeling particularly oily or know I’m going to be sweating, because it locks my concealer in place. Banger!
by Alex
Was this helpful?