Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
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£21.00
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A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays not to mention the Holy Grail Naked collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish: prepare to unleash your creativity.
If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decays Eyeshadow Primer Potion has near mythical skills when it comes to ensuring your colours on lockdown.
The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offerings tipped to transform your approach to eyeshadow there's no wonder that it's the UKs #1 premium eyeshadow primer!*
*According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
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Customer Reviews
5 stars rating 96 reviews
4 stars rating 16 reviews
3 stars rating 9 reviews
2 stars rating 1 reviews
1 stars rating 1 reviews
Top Customer Reviews
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fantastic
holds my eyeshadow on my greasy eyelids so well
by T Verified Purchase
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The best
Been using this for over 10 years the best
by Ak Verified Purchase
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Holy Grail
My eyelids are very oily which makes any eye makeup crease and disappear within minutes, but this primer makes it last for several hours. I tried several others but always come back to UD. I swipe my eyelids with some micellar water and then apply the primer and it seems to do the trick.
by AnnaF Verified Purchase
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best
best for oily eyelid, grips eyeshadow really good
by andreea Verified Purchase
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best eyelid primer
good eye primer. has coverage and makes eyeshadow long lasting.
by sage Verified Purchase
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Love this
Literally the best eyeshadow primer I have ever used
by Swara Verified Purchase
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I love it
i love the brand and all their products which are excellent. I have used this primer for the last couple of years and find it the best. I don’t like the tube so much since i loose a lot of the product while using and have to wipe it every day to keep it clean. In addition the products consistently is very thick and a bit hard to get out of the tube and spread it properly
by op Verified Purchase
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the best for me
I'm using UD eyeshadow primer for 8 years in a raw. Time to time I try other primers and nothing works so well
by Olga M Verified Purchase
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Love it
My favourite primer makes eyeshadow last all day
by Ak Verified Purchase
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The Best
I've been using this forever. It makes my eyeshadow last perfectly all day and the product lasts forever. Couldn't be without it
by RachA Verified Purchase
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