Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
You'll earn 21 Status Points with this product
£21.00
Or 4 interest free payments of £5.25 with clearpay
In stock | Usually dispatched within 24 hours
A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays not to mention the Holy Grail Naked collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish: prepare to unleash your creativity.
If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decays Eyeshadow Primer Potion has near mythical skills when it comes to ensuring your colours on lockdown.
The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offerings tipped to transform your approach to eyeshadow there's no wonder that it's the UKs #1 premium eyeshadow primer!*
*According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
Frequently Bought Together
This item
Urban Decay Eyeshadow Primer Potion - Original
£21.00
Other Customers Bought
1555
£34.00
420
£28.50
4193
£23.00
180
£20.00
1931
£32.00
233
£24.00
Customer Reviews
5 stars rating 102 reviews
4 stars rating 18 reviews
3 stars rating 11 reviews
2 stars rating 1 reviews
1 stars rating 1 reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Never fails
I can always trust this primer to ensure my eyeshadow stays vibrant and crease free all day! A forever repurchase
by Leanne
Was this helpful?
Still an old favourite
I've been using this for years and though I've tried other primers, I keep coming back to this one. My makeup lasts all day when I use it, it's lightweight and the tube itself lasts for ages.
by LS Verified Purchase
Was this helpful?
Makes eyes look smoother
Wasn't sure if this would work but I hate eyeshadow creasing and fading. Seems to hold all day although haven't tried it hot weather yet. Wear alone sometimes too as gives the lid an even skin tone and look smoother (pale shade for my light skin). You don't need too much and is easy to blend.
by Julia Verified Purchase
Was this helpful?
work very well
I love it. Have been using it for a few years. My eyeshadow lasts all day with it.
by Rajani Verified Purchase
Was this helpful?
Creases no more
Used this for my creases around my mouth. Massive reduction. Amazing
by KHADIJA Verified Purchase
Was this helpful?
Always reliable. Staple in my kit
Reliable primer that gets the job done. Makeup lasts all day and it's easy to use. It's a staple product in my makeup kit that I've been using for years and will continue using and repurchasing.
by Leah Verified Purchase
Was this helpful?
Fabulous, very impressed
This grips really well and makes your eyeshadow POP!! Maybe a little strong for those with sensitive eyes
by KTP Verified Purchase
Was this helpful?
Perfect
As an older lady of 58 who still likes to look glam . For my ageing eyelids this primer is amazing
by Tracey Verified Purchase
Was this helpful?
so good for eyeshadows
make my eyeshadows stay all day; without creasing
by Ronit Verified Purchase
Was this helpful?
Miss
I’ve used this for years now, it’s lightweight, blends in well & makes whatever you put on your eyelids last forever with no flakiness. Defo recommend
by Megan Verified Purchase
Was this helpful?