Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
You'll earn 21 Status Points with this product
£21.00
Or 4 interest free payments of £5.25 with clearpay
In stock | Usually dispatched within 24 hours
A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays not to mention the Holy Grail Naked collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish: prepare to unleash your creativity.
If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decays Eyeshadow Primer Potion has near mythical skills when it comes to ensuring your colours on lockdown.
The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offerings tipped to transform your approach to eyeshadow there's no wonder that it's the UKs #1 premium eyeshadow primer!*
*According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
Frequently Bought Together
This item
Urban Decay Eyeshadow Primer Potion - Original
£21.00
Other Customers Bought
1559
£34.00
422
£28.50
4205
£23.00
181
£20.00
1932
£32.00
1396
£27.00
Customer Reviews
5 stars rating 102 reviews
4 stars rating 18 reviews
3 stars rating 11 reviews
2 stars rating 1 reviews
1 stars rating 1 reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
This works!
I have oily lids and this really helps my eye makeup to stay in place all day. A little pricey for what it is but it does work!
by Louisa Verified Purchase
Was this helpful?
Amazing
I have super hooded eyes and can never wear eyeshadow usually because it just all comes off and clumps in the crease but with this I can wear eyeshadow all day and it looks perfect at the end of the day! Perfect eye primer
by Hannah Verified Purchase
Was this helpful?
Best eye primer
Say goodbye to smadring eyeliner. I’ve home through a lot of eye primers and this one takes the cake. Makes your Eye make up last the day.
by Pernille Verified Purchase
Was this helpful?
Best eye primer ever
I’ve tried multiple eye primers, including the very luxe ones, but this one remains my first choice. It’s just the best, a virtual shadow glue, pigment enhancer and blending facilitator. Bonus, it’s not drying and fills like nothing at all on the lids.
by Karen Verified Purchase
Was this helpful?
Amazing
I’ve used this for years, it’s the best! Stops all oil in its tracts!
by Marnie Verified Purchase
Was this helpful?
Best primer ever
I started using this a few years back and haven’t found anything as good as this. Highly recommend it for oilier eyelids.
by Stella Verified Purchase
Was this helpful?
Great
Really great primer. Helps eye products stay in place and great base colour too
by Jenny Verified Purchase
Was this helpful?
The best
The best eye primer! Eyeshadow just glides on and pops!
by Hali
Was this helpful?
Best for Oily lid
This is my second eye primer I’ve tried and this last on my lids the whole day! I did my research and this is definitely the best for oily lids.
by Nureffahaniza Verified Purchase
Was this helpful?
Pretty good
Pretty good primer, eyeshadows stay put and don’t crease on my elderly eye lids
by Michelle Verified Purchase
Was this helpful?