Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
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£21.00
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A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays not to mention the Holy Grail Naked collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish: prepare to unleash your creativity.
If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decays Eyeshadow Primer Potion has near mythical skills when it comes to ensuring your colours on lockdown.
The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offerings tipped to transform your approach to eyeshadow there's no wonder that it's the UKs #1 premium eyeshadow primer!*
*According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
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Customer Reviews
5 stars rating 105 reviews
4 stars rating 18 reviews
3 stars rating 11 reviews
2 stars rating 1 reviews
1 stars rating 1 reviews
Top Customer Reviews
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The best
The best eye primer! Eyeshadow just glides on and pops!
by Hali
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Best for Oily lid
This is my second eye primer I’ve tried and this last on my lids the whole day! I did my research and this is definitely the best for oily lids.
by Nureffahaniza Verified Purchase
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Pretty good
Pretty good primer, eyeshadows stay put and don’t crease on my elderly eye lids
by Michelle Verified Purchase
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Hands down best primer
I’ve tried so many eyeshadow primers but I always come back to this. A little goes a long way and it lasts all day. I never have to worry about my eyeshadow creasing during the day or for it move and smudge. Highly recommend this product.
by Aisha Verified Purchase
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Stops all of my oil
This completely stops any oil coming through on my eyelids and keeps my eyeshadow looking good all day. I also have very oily skin so I use it on my T-zone when I need my makeup to last, it’s amazing for that!
by M Verified Purchase
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Really good
A classic eye primer that does what it says it does. Really worth the money in my opinion
by sam Verified Purchase
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Love this product
I love this product I bought this before works as it says it’s a much have for me would recommend to everyone
by Khaleda Verified Purchase
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Nice eye primer
It's a nice primer for the eye lids, banishes oily lids and stays matte throughout the day. I've been using this for years, so glad CB stocks it now.
by Priya Verified Purchase
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Worth the hype
I waited ages before deciding to purchase this believing nothing would keep eyeshadow on. How wrong, this is excellent and keeps eyeshadow well and truly in place and on all day So worth it.Knocked one star off as it a bit messy to apply with the hard applicator. That could be improved.
by Sarah
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Best primer I've used
I use the Eden shade, which is brilliant if you had reddy/purple eyelids. Eyeshadow shows up beautifully afterwards and lasts all day, unless you have really oily eyelids. I use any excess around the corners of my nose too, to neutralise redness.
by Anna Verified Purchase
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